Emotional Footprint Awards 2025
Social Media Management - Midmarket
SoftwareReviews names Publer, Zoho Social, Sprout Social Professional, and Hootsuite Social Media Management SMB as Social Media Management - Midmarket Emotional Footprint Award Winners.
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Social Media Management - Midmarket
Emotional Footprint Awards
SoftwareReviews Emotional Footprint Awards evaluate and rank products based on emotional response ratings from IT and business professionals. Using our Emotional Footprint methodology, we aggregate emotional footprint scores across 26 dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
Emotional Footprint Awards are proudly founded in 100% user review data and are free of traditional “magical” components such as market presence and analyst opinion, which are opaque in nature and may be influenced by vendor pressure, financial or otherwise.
Read The In-Depth Report
See how each vendor stacks up across each of the 26 dimensions and our thorough evaluation of vendor capabilities, product features, and overall satisfaction.
30+ pages
Measuring Emotional Footprint
Emotional Footprint is scored using our “Net Emotional Footprint” Index. This index tracks responses across 26 dimensions of emotional footprint that span 5 categories: Purchasing, Service Experience, Product Impact, Vendor Strategy, and Conflict Resolution. Then, the following calculation is done across this index:
% of Positive Reviews - % of Negative Reviews
For clarity, the total percentage of positive, neutral, and negative ratings is shown for each vendor as well.
Emotional Footprint Leaders
Publer
Publer
Publer is a social media management platform that allows you to collaborate, schedule, and analyze your posts on LinkedIn, Facebook, Instagram, TikTok, Twitter/X, Threads, Bluesky, Mastodon, Pinterest, Google Business Profiles, YouTube, WordPress, Telegram, and Mastodon from the same place.
9.3
CX Score
CX
Score
+95
Net Emotional Footprint
Net Emotional
Footprint
88
Value Index
VALUE INDEX
Zoho
Zoho Social
Zoho Social is a complete social media management tool for growing businesses & agencies. It helps you schedule posts, monitor mentions, create unlimited reports, and more. Schedule unlimited posts, monitor what matters, and create custom-reports to analyze your social media performance with Zoho Social.
9.2
CX Score
CX
Score
+94
Net Emotional Footprint
Net Emotional
Footprint
88
Value Index
VALUE INDEX
Sprout Social
Sprout Social Professional
Sprout Social Professional all-in-one social media management platform unlocks the full potential of social to transform not just your marketing strategy—but every area of your organization. People increasingly turn to social media to engage with your business. Sprout Social gives you the most powerful tools available to personally connect with customers, solve issues and create brand advocates.
8.9
CX Score
CX
Score
+89
Net Emotional Footprint
Net Emotional
Footprint
89
Value Index
VALUE INDEX
HootSuite
Hootsuite Social Media Management SMB
Manage social networks, schedule messages, engage your audiences, and measure ROI right from the dashboard. With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.
8.5
CX Score
CX
Score
+83
Net Emotional Footprint
Net Emotional
Footprint
82
Value Index
VALUE INDEX
Other Evaluated Vendors
Act-On Software
Act-On
Act-On is a software-as-a-service, cloud-based marketing automation solution. Its platform is purpose-built to give small and medium-sized marketing teams all the value of marketing automation - without the complexity big enterprise systems impose. Act-On’s marketing automation is designed to increase customer engagement, convert more leads, and support you in delivering exceptional value at every stage of the customer journey.
8.1
CX Score
CX
Score
+87
Net Emotional Footprint
Net Emotional
Footprint
84
Value Index
VALUE INDEX
Loomly
Loomly
From SMEs to large corporations, agencies and non-profits, teams of all sizes need to embrace the processes, workflows and tools that foster Brand Success. Manage your entire publishing process effectively within Loomly: from inspiration and first mockups, to creation and approval, and finally publishing and evaluation.
7.9
CX Score
CX
Score
+84
Net Emotional Footprint
Net Emotional
Footprint
81
Value Index
VALUE INDEX
MavSocial
MavSocial
MavSocial is a simple and affordable social media management platform used by thousands of marketers, businesses, and agencies to streamline their social media activities. The platform enables marketers to curate and store content, schedule and automate posts, engage with audiences, listen to industry trends, monitor analytics, build reports and collaborate with team members. MavSocial currently supports Facebook, Instagram, Twitter, YouTube, LinkedIn, Tumblr and WeChat.
7.8
CX Score
CX
Score
+87
Net Emotional Footprint
Net Emotional
Footprint
86
Value Index
VALUE INDEX
eClincher Inc.
eclincher
eClincher is an all-in-one AI-powered comprehensive digital marketing platform, transforming how you handle Social Media Management, Brand Monitoring & Social Listening, Local Listings Management, and Local SEO Automation. eClincher offers complete management of social media presence including publishing, smart inbox, engagement, monitoring, suggested content and analytics across multiple channels. It is simple, effective and a massive time saver. Top ranked by users.
7.6
CX Score
CX
Score
+88
Net Emotional Footprint
Net Emotional
Footprint
85
Value Index
VALUE INDEX
HeyOrca
HeyOrca
HeyOrca is an online social media planner built for marketing agencies. Cut delays in client approvals and eliminate redundant tasks.
7.6
CX Score
CX
Score
+85
Net Emotional Footprint
Net Emotional
Footprint
82
Value Index
VALUE INDEX
SOCi
SOCI Social
Deploying localized content that resonates with your target audience across 100s or 1000s of locations? Nearly impossible. Multi-location businesses are not only facing the unique challenge of managing their brand on endless social platforms and limitless local pages, but they also need to deliver engaging content that drives meaningful results, across all their locations. SOCi’s Content Management enables multi-location businesses to manage and deploy localized content at scale while maintaining brand consistency at both the enterprise and local levels.
7.3
CX Score
CX
Score
+82
Net Emotional Footprint
Net Emotional
Footprint
78
Value Index
VALUE INDEX
For the full list of vendors in this space, click here.
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