Digital Analytics Software

Digital Analytics

What is Digital Analytics Software?

Digital Analytics are tools that help organizations collect, measure, analyze, and report data about user interactions in digital environments. They are primarily used to understand how people engage with websites, mobile apps, and other online properties, enabling data-driven decisions to improve performance, marketing effectiveness, and user experience. Digital analytics solutions are evolving from standalone measurement tools into comprehensive platforms that unify marketing, product, and customer experience teams around a shared goal: building better digital experiences. Today’s leading platforms deliver real-time visibility into how users interact across channels, empower teams to personalize at scale, and enable data-driven decisions as trends emerge, not after the fact. They are becoming strategic systems of intelligence that power engagement, optimize performance, and transform how companies listen, learn, and act in real time.

Common Features

  • Behavioural Analytics
  • Customer Journey Modelling
  • Privacy, Security, and Regulatory Compliance
  • Cross-Channel Engagement Analytics
  • 3rd-Party Integrations
  • Dashboards, Analytics and Reporting
  • Product Analytics
  • Event & Conversion Analytics
  • Predictive Analytics
  • Audience Segmentation
  • Customer Identity
  • Governed Access & Security
  • Session Replay
  • Website Analytics
  • Marketing Analytics

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Top Digital Analytics Software 2025

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

Products below are ineligible for awards due to insufficient recent reviews

Adobe Systems

Adobe Analytics

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Adobe empowers marketing, product, and business teams with insights to understand their customers and the journeys they take across channels, products, content, and services. Their advanced analytics solution was purpose-built to let your teams deliver and evaluate exceptional customer experiences - faster.

Heap, Inc.

Heap

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Heap is a digital insights platform that makes it easy to surface and act on the most valuable insights that are hidden in your user data. Heap combines a complete and trustworthy digital data foundation with advanced data science capabilities so teams have comprehensive tools to yield insights, move faster, and optimize customer journeys in an ever-changing marketplace.

Hotjar

Hotjar

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Hotjar is a behavior analytics and product experience insights service that helps you empathize and understand your users, and get their feedback through tools like heatmaps, session recordings, and surveys. Hotjar complements the data and insights you get from traditional web analytics tools like Google Analytics. It’s an industry-leading and easy-to-use service that combines user behavior analysis, product experience insights, and website feedback tools to help you understand what’s actually happening on your site, what your users care about, and what they have to say.

KISSmetrics

Kissmetrics

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Get to know your customers through deep insights and engage them with highly targeted email and Facebook campaigns - so they go from bystanders to buyers.

Mixpanel

Mixpanel

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Mixpanel's event-based tracking solution gives product teams the ability to gain insights into how to best acquire, convert, and retain their users across web and mobile platforms. Powerful, flexible, and easy-to-use, Mixpanel enables teams to learn from their user data and innovate rapidly in creating winning products.

Pendo.io, Inc.

Pendo

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Pendo is an all-in-one platform for breakthrough digital experiences. This integrated suite of product management and digital adoption tools brings analytics, in-app guides, and feedback into one place so you can make informed decisions, take action on your data, and drive business outcomes. Whether you build software, manage schools, or sell screwdrivers, Pendo improves the products your customers rely on.

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Amplitude Analytics gives you intelligent insight into customer behaviour and enables your teams to instantly answer both simple and complex questions - from measuring baseline metrics to understanding, exploring, learning and predicting what will happen next. Amplitude unites all your data with behavioral analytics and AI automation for an easier way to build your best product.

Glassbox

Glassbox

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Glassbox empowers organizations to create frictionless digital journeys for their customers. Our digital experience analytics platform works in real time, across mobile apps and websites, to accelerate customer loyalty and business growth.

Contentsquare UK

Contentsquare

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The experience analytics platform captures every in-page interaction and micro-gesture to understand the how and why of customer behavior. We turn this analysis into scores, visualizations and recommendations that make it easier for every team member to do the right thing. Because our digital experience stack supports the full cycle of digital improvement, Contentsquare helps you make smarter decisions every step of the way.

FullStory Inc

FullStory

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FullStory offers digital experience intelligence, on-the-fly conversion funnels, advanced search capabilities, video-like replay of real user sessions, and robust debugging and developer tools—all while integrating with leading software-as-a-service (SaaS) products.