Loyalty Program Software

Loyalty Program

What is Loyalty Program Software?

Loyalty Program software enables organizations to identify repeat customers, set up and run loyalty programs, and send rewards or incentives to drive retention, cross-selling, and increase customer lifetime value. Typical rewards and incentives of these programs include gift cards, vouchers, and cashbacks. These offerings tends to be customized to a customer’s spending habits, with reporting and analytics capabilities for personalizing B2C relationships. The data this software receives from the customer can inform the organization on customer behaviour, customer personas, and identify customer trends.

Common Features

  • Rewards Management
  • Customer Relationship Management
  • Member Portal
  • Omnichannel Experience
  • Card Management
  • Activity Tracking
  • Artificial Intelligence / Machine Learning
  • Customer Segmentation
  • Pricing Promotions
  • Open API

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Top Loyalty Program Software 2024

Zinrelo

Zinrelo

Composite Score
8.3 /10
CX Score
8.5 /10

Zinrelo is a modern-day, loyalty rewards platform that maximizes repeat sales and per-customer revenue through 360-degree customer engagement, data sciences and machine learning. Zinrelo is an enterprise-grade loyalty rewards platform designed for the needs of mid to large businesses. Zinrelo enables businesses to easily launch a customized rewards program that unlocks customer loyalty across multiple dimensions including transactional, social, referral, engagement, behavioral and emotional loyalty. Zinrelo customers see an 80% increase in repeat sales, a 50% improvement in profitability and 2.4X per-customer revenue.

Scorecard

Pros

  • Continually Improving Product
  • Reliable
  • Enables Productivity
  • Generous Negotitation
Yotpo Ltd.

Yotpo

Composite Score
7.8 /10
CX Score
8.0 /10

Yotpo is an eCommerce marketing platform, helping thousands of forward-thinking brands like Rebecca Minkoff, MVMT, Bob’s Discount Furniture, and Steve Madden accelerate direct-to-consumer growth. Our single-platform approach integrates data-driven solutions for reviews, loyalty, SMS marketing, and more, empowering brands to create smarter, higher-converting experiences that spark and sustain customer relationships.

Scorecard

Pros

  • Trustworthy
  • Efficient Service
  • Caring
  • Saves Time

Products below are ineligible for awards due to insufficient recent reviews

Connect your largest and most valuable customers with loyalty and reward programs specifically targeted to them. Oracle CrowdTwist Loyalty and Engagement increases profitability, deepens customer relationships, and improves customer retention.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing
TapMango

TapMango

Composite Score
8.0 /10
CX Score
8.2 /10

TapMango is the most comprehensive, customizable, flexible and feature-rich customer loyalty program and online ordering platform on the market. TapMango strengthens relationships by providing a Customer Engagement Platform offering businesses innovative solutions through their own loyalty program.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing
Clutch Holdings

Clutch

Composite Score
8.0 /10
CX Score
8.5 /10

Clutch is a customer marketing platform for B2C brands. Today, marketers struggle because they have customer data stored in many different places. This makes it difficult to know how and when to reach their customers and with what message. Clutch offers a way to centralize this information, make sense of it, and act on it with personalized messages that lead to more purchases and increased brand loyalty. The Clutch platform offers a variety of solutions including data management, marketing automation, loyalty, stored value, and CRM as well as mobile, email, and direct mail campaign capabilities.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing
Guusto

Guusto

Composite Score
7.8 /10
CX Score
7.7 /10

Guusto is an employee recognition and customer rewards platform designed to quickly build employee recognition & customer loyalty programs. Through modern service awards and real-time recognition programs, we empower HR leaders to inspire great employee performance.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing
Composite Score
7.7 /10
CX Score
8.0 /10

marsys empowers digital marketing leaders and business owners with the only omnichannel customer engagement platform built to accelerate business outcomes. By rapidly aligning desired business results with proven omnichannel customer engagement strategies — crowdsourced from leading brands across your industry — our platform enables you to accelerate time to value, deliver superior 1:1 experiences and produce measurable results.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing
SaaSquatch

SaaSquatch

Composite Score
7.6 /10
CX Score
8.1 /10

SaaSquatch is a powerful loyalty, referral and rewards platform changing the way companies do advocacy marketing. Some of the world’s most innovative and fastest growing brands use SaaSquatch to reward their advocates, build loyal communities, and accelerate revenue growth. With the flexibility to handle even the most advanced loyalty and referral programs, SaaSquatch lets you reward your advocates for any behavior you choose, then empower them to help grow your customer base through referrals.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing
Paystone

Paystone

Composite Score
7.6 /10
CX Score
7.7 /10

Paystone Loyalty's built-in marketing automation features make it easy to entice customers to spend more with personalized offers and rewards. You’ll also be able to see the impact of your loyalty program, like new members and average spending, with your dashboard and reporting tools .

FiveStars Loyalty, Inc.

FiveStars Loyalty and Retention

Composite Score
7.3 /10
CX Score
7.1 /10

Fivestars is an integrated payments and marketing solution for local small businesses. Through technology, our mission is to help businesses and communities thrive by turning every transaction into a relationship. With Fivestars, you’ll transform casual shoppers into regulars, by sending personalized offers they can’t resist.

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Enables Productivity