Adobe Analytics
8.7 /10

What is Adobe Analytics?

It might be a campaign that’s underperforming. Or you need to know which content will inspire your customer. Maybe you just want time to look for the insights that really matter — the ones only you can find. Whatever the challenge — from basic web tracking to creating a culture of insight where data is infused into every action on every team — Adobe Analytics can help.

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Awards & Recognition

Adobe Analytics won the following awards in the Website Analytics category

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Adobe Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Analytics.

88 Likeliness to Recommend

99 Plan to Renew

87 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Analytics?

1% Negative
3% Neutral
96% Positive

Pros

  • Respectful
  • Efficient Service
  • Enables Productivity
  • Helps Innovate

Feature Ratings

Average 83

Device and Browser Analytics

85

Audience Segmentation

85

Data Visualization

84

Customer Value Analysis

84

Social Media Analytics

83

Customer Journey Modelling

82

Audience Demographics

82

Conversion Analysis

82

Paid Search Integration

81

API Framework

80

Search Engine Optimization

80

Vendor Capability Ratings

Average 82

Business Value Created

86

Ease of Customization

84

Quality of Features

84

Breadth of Features

83

Ease of Data Integration

82

Ease of Implementation

82

Usability and Intuitiveness

82

Availability and Quality of Training

81

Product Strategy and Rate of Improvement

80

Vendor Support

79

Ease of IT Administration

79

Adobe Analytics Reviews

Yuvraj S.

  • Role: Student Academic
  • Industry: Technology
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Aug 2024

Best Analysis tool !

Likeliness to Recommend

10 /10

What differentiates Adobe Analytics from other similar products?

Adobe Analytics offers extensive customization options, allowing businesses to tailor the platform to their specific needs, including custom metrics, dimensions, and segments.

What is your favorite aspect of this product?

My favorite aspect of Adobe Analytics is its advanced segmentation and analysis capabilities. The platform allows users to create highly detailed and dynamic segments, enabling them to drill down into specific user behaviors and uncover insights that are often hidden in more generalized data sets.

What do you dislike most about this product?

One of the biggest downsides of Adobe Analytics is its steep learning curve. The platform's extensive features and customization options can be overwhelming, especially for new users or those without a strong background in data analytics.

What recommendations would you give to someone considering this product?

Ensure that your business has the scale and complexity to justify the investment in Adobe Analytics. It's best suited for large enterprises or businesses with complex data needs.

Pros

  • Helps Innovate
  • Performance Enhancing
  • Unique Features
  • Caring

simone i.

  • Role: Sales Marketing
  • Industry: Apparel
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Aug 2024

Flexible and robust web-analytics platform

Likeliness to Recommend

10 /10

What differentiates Adobe Analytics from other similar products?

The wide possibilities of customizing the implementation and data discovery/visualization features with an interface that has a quick adoption

What is your favorite aspect of this product?

The ability to create dashboards with great speed and the ability to dig into data with extreme detail

What do you dislike most about this product?

The complexity of integrating the analytics tool with other platforms always from the Adobe stack (eg . Campaign, Target,..)

What recommendations would you give to someone considering this product?

Carefully consider the entire ecosystem present or to be implemented to evaluate how Adobe Analytics can connect and improve marketing automation systems, personalization and CRM data enrichment

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Trustworthy

Krishna G.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Jun 2024

good product, easy to use

Likeliness to Recommend

10 /10

What differentiates Adobe Analytics from other similar products?

Data completeness Integration Advance Analytics Data privacy

What is your favorite aspect of this product?

Adobe Analytics as a powerful tool for businesses that prioritize understanding their customers and crafting data-driven strategies for growth.

What do you dislike most about this product?

I can't dislike Adobe Analytics, some common criticisms of Adobe Analytics are worth and best.

What recommendations would you give to someone considering this product?

Start small projects and it will scale up production explore managed service option we can improve the analytics of the application Yes, I strongly recommended .

Pros

  • Helps Innovate
  • Continually Improving Product
  • Performance Enhancing
  • Trustworthy

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