Adobe Systems

Adobe Experience Cloud

Composite Score

8.4 /10

CX Score

8.6 /10

162 Reviews Write a Review

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What is Adobe Experience Cloud?

Anticipate and adapt to your customers’ ever-changing expectations with Adobe Experience Cloud, our family of digital business products that delivers real-time data, scalable personalization, and every-channel delivery—all from a single platform.

Company Details

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Awards & Recognition

Adobe Experience Cloud won the following awards in the Marketing Platforms - Enterprise category

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Strategy and Innovation
Service Experience

Latest Award, 2025

1 Top Rated Capabilities

0 Top Rated Features

2024

1 Top Rated Capabilities

1 Top Rated Features

2023

Service Experience
Product Impact

2023

2 Top Rated Capabilities

1 Top Rated Features

2022

Adobe Experience Cloud Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Experience Cloud.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

85 Likeliness to Recommend

1
Since last award

93 Plan to Renew

4
Since last award

78 Satisfaction of Cost Relative to Value

2
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Experience Cloud?

2% Negative

3% Neutral

95% Positive

Pros

Enables Productivity
Respectful
Continually Improving Product
Inspires Innovation

Feature Ratings

Average 84

Marketing Analytics

Advanced Campaign Management

Email Marketing Automation

Marketing Asset Management

Marketing Operations Management

Social Media Marketing Management

Community Marketing Management

Marketing Workflow Management

Advanced Data Segmentation

Multi Channel Integration

Mobile Marketing Management

Vendor Capability Ratings

Average 81

Business Value Created

Product Strategy and Rate of Improvement

Quality of Features

Ease of Implementation

Breadth of Features

Usability and Intuitiveness

Ease of Data Integration

Ease of Customization

Availability and Quality of Training

Ease of IT Administration

Vendor Support

Adobe Experience Cloud Reviews

Giuseppe D.

Role: Operations
Industry: Retail
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Jul 2025

The best at the worst price

Likeliness to Recommend

8 /10

What differentiates Adobe Experience Cloud from other similar products?

It is reliable, offers all the necessary features in the graphic, photographic and typographic fields. From small to large projects, it is an essential suite for optimizing both quality and productivity.

What is your favorite aspect of this product?

Interoperability between different applications and support for innovative tools such as AI

What do you dislike most about this product?

The removal of some features in the latest versions, such as the 3d functionality for mockups. And the stability of the latest versions is certainly not guaranteed.

What recommendations would you give to someone considering this product?

Carefully evaluate whether the workload you face can compensate for the monthly cost which is not cheap.

Pros

Reliable
Performance Enhancing
Enables Productivity
Unique Features

Cons

Vendor Friendly Policies

Promise S.

Role: Information Technology
Industry: Engineering
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Apr 2025

Powerful, All-in-One Platform

Likeliness to Recommend

10 /10

What differentiates Adobe Experience Cloud from other similar products?

Adobe Experience Cloud stands out with its seamless integration of creative tools, AI-powered insights via Adobe Sensei, and unified customer data platform, enabling brands to deliver personalized, real-time experiences at scale across multiple channels.

What is your favorite aspect of this product?

My favorite aspect of Adobe Experience Cloud is its AI-powered personalization and analytics through Adobe Sensei, which helps brands deliver highly targeted, data-driven experiences that boost engagement and conversion.

What do you dislike most about this product?

What I dislike most about Adobe Experience Cloud is its steep learning curve and complex setup, which can be overwhelming for new users or smaller teams.

What recommendations would you give to someone considering this product?

If you're considering Adobe Experience Cloud, ensure your team has the technical expertise and resources to fully leverage its capabilities, and take advantage of Adobe’s training and support to ease the onboarding process and maximize ROI.

Pros

Continually Improving Product
Trustworthy
Efficient Service
Effective Service

Samuel O.

Role: Operations
Industry: Communications
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Apr 2025

Very detailed product

Likeliness to Recommend

8 /10

What differentiates Adobe Experience Cloud from other similar products?

A creative cloud integration

What is your favorite aspect of this product?

Advance analytics

What do you dislike most about this product?

High cost and complex pricing

What recommendations would you give to someone considering this product?

Complex to setup and well suited for large organisation

Pros

Helps Innovate
Enables Productivity
Efficient Service
Saves Time

Adobe Experience Cloud

What is Adobe Experience Cloud?

Company Details

Need Assistance?

Awards & Recognition

Adobe Experience Cloud Ratings

85 Likeliness to Recommend

1 Since last award

93 Plan to Renew

4 Since last award

78 Satisfaction of Cost Relative to Value

2 Since last award

Emotional Footprint Overview

+91 Net Emotional Footprint

How much do users love Adobe Experience Cloud?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Marketing Analytics Predictive analytics, machine learning, data ingestion and visualization; data segmentation; assign attributes to unstructured data; work from segmented data.

Advanced Campaign Management End-to-end marketing campaign management; customer journey mapping, campaign initiation, monitoring, and dynamic reporting and adjustment

Email Marketing Automation End-to-end management of email marketing: email templates, email previews, spam testing, A/B tracking, multivariate testing, and email metrics tracking.

Marketing Asset Management Content repository functionality (or tight ECM integration) for marketing assets and campaign collateral (static, multimedia, e-commerce related, etc.).

Marketing Operations Management Project management tools for marketers (timelines, performance indicators, budgeting/resourcing tools, etc.).

Social Media Marketing Management Ability to push content and pull leads from popular social media networks and manage social properties; aggregate and analyze social data for trend reporting.

Community Marketing Management Branded customer communities

Marketing Workflow Management Ability to visually edit workflows and create business rules for them.

Advanced Data Segmentation Categorization, static and real-time list building, addition of custom configurable attributes to leads, contacts and accounts.

Multi Channel Integration End-to-end marketing campaign management functions such as customer journey mapping, campaign initiation, monitoring, and adjustment for multiple channels.

Mobile Marketing Management Includes ability to manage SMS, mobile application marketing, and push notifications on a variety of end user devices.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Adobe Experience Cloud Reviews

Giuseppe D.

The best at the worst price

Likeliness to Recommend

Pros

Cons

Promise S.

Powerful, All-in-One Platform

Likeliness to Recommend

Pros

Samuel O.

Very detailed product

Likeliness to Recommend

Pros

1
Since last award

4
Since last award

2
Since last award

Feature Ratings

Marketing Analytics

Advanced Campaign Management

Email Marketing Automation

Marketing Asset Management

Marketing Operations Management

Social Media Marketing Management

Community Marketing Management

Marketing Workflow Management

Advanced Data Segmentation

Multi Channel Integration

Mobile Marketing Management

Vendor Capability Ratings

Business Value Created

Product Strategy and Rate of Improvement

Quality of Features

Ease of Implementation

Breadth of Features

Usability and Intuitiveness

Ease of Data Integration

Ease of Customization

Availability and Quality of Training

Ease of IT Administration

Vendor Support