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Alexa Logo
Alexa

Alexa

Composite Score
7.6 /10
CX Score
7.8 /10
Category
Alexa
7.6 /10

What is Alexa?

Alexa’s competitor analysis uncovers actionable marketing strategies to drive more traffic.

Company Details


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Awards & Recognition

Alexa won the following awards in the Website Analytics category

Alexa Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Alexa.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

87 Likeliness to Recommend

95 Plan to Renew

1
Since last award

85 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+87 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Alexa?

2% Negative
15% Neutral
83% Positive

Pros

  • Appreciates Incumbent Status
  • Effective Service
  • Performance Enhancing
  • Respectful

Feature Ratings

Average 82

Device and Browser Analytics

87

Social Media Analytics

86

Search Engine Optimization

85

Data Visualization

84

Audience Demographics

83

Customer Value Analysis

82

Conversion Analysis

80

Paid Search Integration

79

Audience Segmentation

76

API Framework

76

Customer Journey Modelling

74

Vendor Capability Ratings

Average 79

Ease of Implementation

83

Breadth of Features

83

Ease of Data Integration

82

Business Value Created

81

Ease of IT Administration

81

Usability and Intuitiveness

80

Availability and Quality of Training

78

Ease of Customization

76

Product Strategy and Rate of Improvement

75

Vendor Support

75

Quality of Features

74

Alexa Reviews

Shreya P.

  • Role: Student Academic
  • Industry: Education
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Oct 2024

Very smooth to use

Likeliness to Recommend

8 /10

What differentiates Alexa from other similar products?

Alexa is unique because of its vast smart home integration ecosystem, interoperability with a large number of devices, and frequent upgrades that increase its functionality.

What is your favorite aspect of this product?

Alexa's flexibility and agility are my favorite features. Users may further personalize their experience thanks to the extensive library of Alexa Skills and the integration with innumerable smart home devices.

What do you dislike most about this product?

Alexa is sometimes criticized for having trouble comprehending context or complex requests, which can result in miscommunications.

What recommendations would you give to someone considering this product?

To manage data consumption, become familiar with privacy settings and explore and activate helpful Alexa skills that are suited to your requirements. Set up many devices for improved operation across your house, and use the voice training tool to improve command recognition.

Pros

  • Reliable
  • Performance Enhancing
  • Helps Innovate
  • Continually Improving Product

𝒮𝒶𝓃𝒹𝓮𝓮𝓅 𝒮.

  • Role: Consultant
  • Industry: Technology
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Jun 2024

Fantastic product

Likeliness to Recommend

10 /10

What differentiates Alexa from other similar products?

Personalized shopping, calling, messaging, and limited media options. Guest Connect feature for accessing data on a friend’s Echo device.

What is your favorite aspect of this product?

Generally, answers requests promptly, with occasional need for repetition or rephrasing.

What do you dislike most about this product?

worry about voice recordings and privacy.

What recommendations would you give to someone considering this product?

Alexa is Amazon’s personal digital assistant. It lets you control compatible devices using voice commands—for tasks like streaming music, getting news updates, or adjusting smart lights. Since Alexa performs inconsistently on non-Amazon speakers, focus on Amazon Echo devices. These come in various models, each with unique features

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Nisha C.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jun 2024

Fantastic product!

Likeliness to Recommend

10 /10

What differentiates Alexa from other similar products?

better features

What is your favorite aspect of this product?

best in its category

What do you dislike most about this product?

nothing as such

What recommendations would you give to someone considering this product?

as per usability

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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