Brandfolder Logo Award Winner Product Badge
Brandfolder Logo Award Winner Product Badge
Smartsheet

Brandfolder

Composite Score
8.1 /10
CX Score
8.3 /10
Category
Brandfolder
8.1 /10

What is Brandfolder?

Brandfolder is a visually-elegant and user-friendly Digital Asset Management software that allows marketers and creatives across industries to maximize their brand management potential. With its cloud-first architecture, users can organize, manipulate, distribute, and analyze their most important digital collateral from a single source of truth. With advanced AI-powered smart search, asset editing and manipulation, annotated workflow with approvals and notifications, and actionable brand insights, Brandfolder’s feature suite amplifies cross-team collaboration and productivity, and empowers external users to access the content they need with unprecedented ease.

Company Details


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Awards & Recognition

Brandfolder won the following awards in the Digital Asset Management category

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Brandfolder Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Brandfolder.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

85 Likeliness to Recommend

1
Since last award

100 Plan to Renew

83 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Brandfolder?

0% Negative
7% Neutral
93% Positive

Pros

  • Reliable
  • Respectful
  • Security Protects
  • Enables Productivity

Feature Ratings

Average 83

Digital Asset Findability

87

Collaboration

87

Digital Asset Sharing

85

Cloud Offering

85

Automation of Metadata Creation

84

Content Capture

83

Permissions and Access Right Management

83

Integration

82

Workflow and Approval Management

81

Version Management

81

Intelligent Indexing

81

Vendor Capability Ratings

Average 82

Ease of Customization

85

Quality of Features

83

Ease of Data Integration

83

Breadth of Features

83

Business Value Created

82

Ease of Implementation

81

Ease of IT Administration

81

Product Strategy and Rate of Improvement

81

Vendor Support

80

Availability and Quality of Training

79

Usability and Intuitiveness

77

Brandfolder Reviews

Harjot S.

  • Role: Sales Marketing
  • Industry: Insurance
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2025

Excellent solution for mid to large marketing team

Likeliness to Recommend

7 /10

What differentiates Brandfolder from other similar products?

User friendly layout for non-technical users and Built in analytics

What is your favorite aspect of this product?

User friendly interface and Ai driven search and auto tagging

What do you dislike most about this product?

High cost for smaller teams and editing capabilities are basic

What recommendations would you give to someone considering this product?

Its an excellent choice for mid to large teams that need secure platform to manage brand assets across departments or external partners

Pros

  • Effective Service
  • Inspires Innovation
  • Caring
  • Saves Time

Gonzalo S.

  • Role: Sales Marketing
  • Industry: Insurance
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Feb 2025

Digital Assets Transform Innovation Pipeline

Likeliness to Recommend

8 /10

What differentiates Brandfolder from other similar products?

One of the biggest strengths of Brandfolder is the content distribution that can distribute the asset in the best version suited to the application. It also secures that all material associated with the product is marked with the brand's template. It includes protection control to accommodate the rights of personnel and user's access and how they are able to utilize those assets.

What is your favorite aspect of this product?

The search functionality in the platform is superb and employs metadata as well as visual search to enable one to quickly find an asset. This means that the tools used in the automated workflow help effect some level of management on the approval processes relating to assets. It is geared towards easy use and incorporation of an attractive interface, which would only necessitate basic training for the users who are unfamiliar with its use. As the details of the usage of an asset are captured in the system, it forms part of the asset analytics for proposing robust decisions concerning its utilization based on patterns derived from past usages.

What do you dislike most about this product?

The search functionality in the platform is superb and employs metadata as well as visual search to enable one to quickly find an asset. This means that the tools used in the automated workflow help effect some level of management on the approval processes relating to assets. It is geared towards easy use and incorporation of an attractive interface, which would only necessitate basic training for the users who are unfamiliar with its use.

What recommendations would you give to someone considering this product?

Brandfolder has now completely transformed our product innovation procedure and made it significantly more efficient, as it has helped in rationalizing the location for all the digital assets in one place. It has somewhat impacted the efficiency of the working team, and a lot of time has been saved by minimizing the time that may be spent in looking for the assets that are needed. Those include version control for approved material and quick availability of a new offering, which has enhanced the organization's time to market for the platforms. It should be noted that the given system has become an essential part of our innovation environment.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Trustworthy
  • Efficient Service

Ritu M.

  • Role: Information Technology
  • Industry: Apparel
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Oct 2024

Organize Your Brand Assets Easily

Likeliness to Recommend

9 /10

What differentiates Brandfolder from other similar products?

What sets Brandfolder apart for me is its strong focus on brand consistency. The AI-powered search feature is a lifesaver! I can quickly find what I need without rummaging through files. Plus, the easy-to-use interface makes it perfect for us.

What is your favorite aspect of this product?

Brandfolder is a fantastic tool for keeping brand materials organized and easily accessible. We can collaborate more effectively and stay in sync by using this software which makes sharing and making use of assets such as images, videos, and logos very smooth. My personal favorite part of Brandfolder is its AI-powered search. I can find my images and logos in seconds, even when I forget the exact names! This feature saves me so much time and helps me keep my projects on track like in short, I can say that it is a game changer for me.

What do you dislike most about this product?

One thing I find a bit tricky is the pricing. For smaller teams like mine, it can feel a bit steep. While it offers many great features, I wish it had more budget-friendly options. Some functions could use a little more development to match competitors.

What recommendations would you give to someone considering this product?

If you’re thinking about Brandfolder, I suggest first looking at your team’s needs and budget. It’s a fantastic tool if you value brand consistency and efficient asset management. Try it out to see if it fits your workflow. You might be pleasantly surprised!

Pros

  • Helps Innovate
  • Performance Enhancing
  • Trustworthy
  • Unique Features

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