
What is Brandfolder?
Brandfolder is a visually-elegant and user-friendly Digital Asset Management software that allows marketers and creatives across industries to maximize their brand management potential. With its cloud-first architecture, users can organize, manipulate, distribute, and analyze their most important digital collateral from a single source of truth. With advanced AI-powered smart search, asset editing and manipulation, annotated workflow with approvals and notifications, and actionable brand insights, Brandfolder’s feature suite amplifies cross-team collaboration and productivity, and empowers external users to access the content they need with unprecedented ease.
Company Details
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
85 Likeliness to Recommend
1
Since last award
100 Plan to Renew
83 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Brandfolder?
Pros
- Reliable
- Respectful
- Security Protects
- Enables Productivity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Digital Asset Findability
Collaboration
Digital Asset Sharing
Cloud Offering
Automation of Metadata Creation
Content Capture
Permissions and Access Right Management
Integration
Workflow and Approval Management
Version Management
Intelligent Indexing
Vendor Capability Ratings
Ease of Customization
Quality of Features
Ease of Data Integration
Breadth of Features
Business Value Created
Ease of Implementation
Ease of IT Administration
Product Strategy and Rate of Improvement
Vendor Support
Availability and Quality of Training
Usability and Intuitiveness
Brandfolder Reviews
Harjot S.
- Role: Sales Marketing
- Industry: Insurance
- Involvement: End User of Application
Submitted May 2025
Excellent solution for mid to large marketing team
Likeliness to Recommend
What differentiates Brandfolder from other similar products?
User friendly layout for non-technical users and Built in analytics
What is your favorite aspect of this product?
User friendly interface and Ai driven search and auto tagging
What do you dislike most about this product?
High cost for smaller teams and editing capabilities are basic
What recommendations would you give to someone considering this product?
Its an excellent choice for mid to large teams that need secure platform to manage brand assets across departments or external partners
Pros
- Effective Service
- Inspires Innovation
- Caring
- Saves Time
Please tell us why you think this review should be flagged.

Gonzalo S.
- Role: Sales Marketing
- Industry: Insurance
- Involvement: End User of Application
Submitted Feb 2025
Digital Assets Transform Innovation Pipeline
Likeliness to Recommend
What differentiates Brandfolder from other similar products?
One of the biggest strengths of Brandfolder is the content distribution that can distribute the asset in the best version suited to the application. It also secures that all material associated with the product is marked with the brand's template. It includes protection control to accommodate the rights of personnel and user's access and how they are able to utilize those assets.
What is your favorite aspect of this product?
The search functionality in the platform is superb and employs metadata as well as visual search to enable one to quickly find an asset. This means that the tools used in the automated workflow help effect some level of management on the approval processes relating to assets. It is geared towards easy use and incorporation of an attractive interface, which would only necessitate basic training for the users who are unfamiliar with its use. As the details of the usage of an asset are captured in the system, it forms part of the asset analytics for proposing robust decisions concerning its utilization based on patterns derived from past usages.
What do you dislike most about this product?
The search functionality in the platform is superb and employs metadata as well as visual search to enable one to quickly find an asset. This means that the tools used in the automated workflow help effect some level of management on the approval processes relating to assets. It is geared towards easy use and incorporation of an attractive interface, which would only necessitate basic training for the users who are unfamiliar with its use.
What recommendations would you give to someone considering this product?
Brandfolder has now completely transformed our product innovation procedure and made it significantly more efficient, as it has helped in rationalizing the location for all the digital assets in one place. It has somewhat impacted the efficiency of the working team, and a lot of time has been saved by minimizing the time that may be spent in looking for the assets that are needed. Those include version control for approved material and quick availability of a new offering, which has enhanced the organization's time to market for the platforms. It should be noted that the given system has become an essential part of our innovation environment.
Pros
- Helps Innovate
- Continually Improving Product
- Trustworthy
- Efficient Service
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Ritu M.
- Role: Information Technology
- Industry: Apparel
- Involvement: End User of Application
Submitted Oct 2024
Organize Your Brand Assets Easily
Likeliness to Recommend
What differentiates Brandfolder from other similar products?
What sets Brandfolder apart for me is its strong focus on brand consistency. The AI-powered search feature is a lifesaver! I can quickly find what I need without rummaging through files. Plus, the easy-to-use interface makes it perfect for us.
What is your favorite aspect of this product?
Brandfolder is a fantastic tool for keeping brand materials organized and easily accessible. We can collaborate more effectively and stay in sync by using this software which makes sharing and making use of assets such as images, videos, and logos very smooth. My personal favorite part of Brandfolder is its AI-powered search. I can find my images and logos in seconds, even when I forget the exact names! This feature saves me so much time and helps me keep my projects on track like in short, I can say that it is a game changer for me.
What do you dislike most about this product?
One thing I find a bit tricky is the pricing. For smaller teams like mine, it can feel a bit steep. While it offers many great features, I wish it had more budget-friendly options. Some functions could use a little more development to match competitors.
What recommendations would you give to someone considering this product?
If you’re thinking about Brandfolder, I suggest first looking at your team’s needs and budget. It’s a fantastic tool if you value brand consistency and efficient asset management. Try it out to see if it fits your workflow. You might be pleasantly surprised!
Pros
- Helps Innovate
- Performance Enhancing
- Trustworthy
- Unique Features
Please tell us why you think this review should be flagged.
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