

What is Cloudinary Digital Asset Management?
Cloudinary's digital asset management solution bridges the gap between asset management and delivery, enabling creative, marketing and development teams to maximize the value of assets, streamline workflows and optimize the end-user experience.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
84 Likeliness to Recommend
87 Plan to Renew
75 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+85 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Cloudinary Digital Asset Management?
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Integration
Workflow and Approval Management
Collaboration
Manage / Administration of Metadata
Digital Asset Findability
Cloud Offering
Automation of Metadata Creation
In System Content Views
Permissions and Access Right Management
Content Capture
Digital Asset Sharing
Vendor Capability Ratings
Ease of Customization
Ease of Implementation
Product Strategy and Rate of Improvement
Breadth of Features
Ease of IT Administration
Usability and Intuitiveness
Vendor Support
Business Value Created
Ease of Data Integration
Quality of Features
Availability and Quality of Training
Cloudinary Digital Asset Management Reviews

Pranoti H.
- Role: Sales Marketing
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted May 2025
Cloudinary empowers creative & dev teams
Likeliness to Recommend
What differentiates Cloudinary Digital Asset Management from other similar products?
Cloudinary's dynamic image and video transformation capabilities, along with robust APIs, make it much more than just a digital asset repository.
What is your favorite aspect of this product?
The real-time media transformation and URL-based delivery. It’s a game changer for performance-driven web experiences, allowing our dev team to automate asset sizing, cropping, and compression without manual intervention.
What do you dislike most about this product?
The learning curve can be a bit steep for non-technical users at first. Some advanced capabilities, like URL-based transformations or SDK integrations, require developer involvement and aren’t as intuitive for marketers or creatives.
What recommendations would you give to someone considering this product?
Invest time in onboarding and documentation early on, and ensure collaboration between your development and marketing teams. Cloudinary is incredibly powerful, but you’ll unlock its full potential only if both teams understand how to use it effectively.
Pros
- Enables Productivity
- Efficient Service
- Effective Service
- Inspires Innovation
Please tell us why you think this review should be flagged.

Suriya M.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted May 2025
Powerful Asset Management with Room for Smarter.
Likeliness to Recommend
What differentiates Cloudinary Digital Asset Management from other similar products?
Cloudinary Digital Asset Management stands out from other similar products because of its strong focus on dynamic media optimization and automated workflows. Unlike many DAM systems that mainly store and organize assets, Cloudinary offers powerful real-time image and video transformation capabilities, allowing users to automatically resize, crop, compress, and deliver assets in the best format for any device or platform.
What is your favorite aspect of this product?
My favorite aspect of Cloudinary Digital Asset Management is its automatic image and video optimization. It saves a lot of manual effort by delivering the best format and size for every device and browser, ensuring fast load times and high-quality visuals without extra work.
What do you dislike most about this product?
What I dislike most about Cloudinary Digital Asset Management is that its pricing can become quite expensive as your usage scales up, especially for businesses with large volumes of assets or heavy bandwidth needs.
What recommendations would you give to someone considering this product?
I would recommend that anyone considering Cloudinary Digital Asset Management first assess their expected asset volume and bandwidth needs to choose the right plan, as costs can grow with usage. Take advantage of the free trial to explore its features, and invest time in learning the platform through their tutorials and documentation, as it can be a bit technical at first. Also, plan how you'll integrate it with your existing systems to fully leverage its automation and transformation capabilities.
Pros
- Helps Innovate
- Trustworthy
- Unique Features
- Effective Service
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Rizwan S.
- Role: Human Resources
- Industry: Education
- Involvement: Business Leader or Manager
Submitted Jun 2024
Fantastic product
Likeliness to Recommend
What differentiates Cloudinary Digital Asset Management from other similar products?
Licensing product
What is your favorite aspect of this product?
significant approach
What do you dislike most about this product?
functionaries
What recommendations would you give to someone considering this product?
better configuration
Pros
- Friendly Negotiation
- Helps Innovate
- Reliable
- Inspires Innovation
Cons
- Slower Product Innovation
- Less Performance Enhancing
- Less Efficient Service
Please tell us why you think this review should be flagged.
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