Google Forms Logo Award Winner Product Badge
Google Forms Logo Award Winner Product Badge
Google

Google Forms

Composite Score
8.9 /10
CX Score
9.3 /10
Category
Google Forms
8.9 /10

What is Google Forms?

Create custom forms for surveys and questionnaires at no extra cost. Gather everything in a spreadsheet and analyze data right in Google Sheets.

Company Details


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Awards & Recognition

Google Forms won the following awards in the Online Forms category

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Google Forms Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Google Forms.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

98 Plan to Renew

88 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+94 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Google Forms?

2% Negative
3% Neutral
95% Positive

Pros

  • Reliable
  • Respectful
  • Fair
  • Acts with Integrity

Feature Ratings

Average 83

Mobility

85

Data Analysis and Survey Function

84

State Transformation

83

Security

83

Workflow Automation

83

Drag and Drop Design

83

Version Management

82

Field Configuration and Customization

82

APIs and Integration

82

Electronic Signatures

81

Vendor Capability Ratings

Average 83

Ease of Implementation

86

Business Value Created

86

Usability and Intuitiveness

85

Ease of IT Administration

84

Ease of Data Integration

84

Quality of Features

83

Ease of Customization

83

Availability and Quality of Training

82

Breadth of Features

82

Vendor Support

81

Product Strategy and Rate of Improvement

81

Google Forms Reviews

Cindy K.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Jul 2025

Love it better than any other survey platform

Likeliness to Recommend

10 /10

What differentiates Google Forms from other similar products?

Google Forms is ideal for individuals or teams that need a fast, free, and collaborative way to collect structured information, especially if they’re already using Google Workspace. It may lack the advanced branding or analytics of premium tools, but it excels in reliability, ease, and integration.

What is your favorite aspect of this product?

My favorite aspect of Google Forms is its real-time integration with Google Sheets. This feature turns every response into instantly analyzable data without needing to export or import anything manually. Whether you're running a survey, collecting registrations, or managing internal requests, you can immediately apply filters, create pivot tables, or build dashboards—right from the linked sheet. It makes data collection actionable in seconds, which is especially powerful for teams making fast decisions. That seamless flow between form and spreadsheet is what truly sets Google Forms apart in terms of utility and efficiency.

What do you dislike most about this product?

What I dislike most about Google Forms is its limited customization and branding options. While it offers basic themes and the ability to add a header image, you can’t fully control layout, font styles, or advanced visual design—especially compared to tools like Typeform or Jotform, which allow for highly polished, on-brand experiences. This makes Google Forms feel a bit generic or informal, especially for external-facing surveys or client interactions where a strong visual identity matters. In short: it’s functional and efficient, but lacks the design flexibility to make forms truly visually engaging.

What recommendations would you give to someone considering this product?

1. Use It When Simplicity and Speed Matter 2. Leverage the Google Sheets Integration 3. Keep Branding Expectations Modest

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Shalini S.

  • Role: Information Technology
  • Industry: Engineering
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jul 2025

A User-Friendly Tool for Survey Collection

Likeliness to Recommend

9 /10

What differentiates Google Forms from other similar products?

Its seamless integration with Google Workspace and intuitive interface make creating and sharing forms quick and hassle-free.

What is your favorite aspect of this product?

The ease of setting up surveys and collecting responses in real time, which helps streamline requirements gathering and stakeholder feedback.

What do you dislike most about this product?

Limited advanced logic and reporting capabilities can sometimes restrict handling more complex data collection needs.

What recommendations would you give to someone considering this product?

Google Forms is great for straightforward surveys and feedback collection. If your projects require complex branching or in-depth analytics, consider supplementing it with additional tools.

Pros

  • Efficient Service
  • Effective Service
  • Caring
  • Saves Time

Deborah O.

  • Role: Information Technology
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jun 2025

Great Interface

Likeliness to Recommend

8 /10

What differentiates Google Forms from other similar products?

Its seamless integration with Google Workspace and simplicity make it ideal for quick data collection and collaboration.

What is your favorite aspect of this product?

The real-time response collection and automatic export to Google Sheets for analysis.

What do you dislike most about this product?

It lacks advanced features like multi-level logic branching and built-in analytics.

What recommendations would you give to someone considering this product?

If you need a tool that’s simple, reliable, and great for basic surveys, Google Forms is a solid choice.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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