
What is Google Forms?
Create custom forms for surveys and questionnaires at no extra cost. Gather everything in a spreadsheet and analyze data right in Google Sheets.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
88 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+94 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Forms?
Pros
- Reliable
- Respectful
- Fair
- Acts with Integrity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Mobility
Data Analysis and Survey Function
State Transformation
Security
Workflow Automation
Drag and Drop Design
Version Management
Field Configuration and Customization
APIs and Integration
Electronic Signatures
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Usability and Intuitiveness
Ease of IT Administration
Ease of Data Integration
Quality of Features
Ease of Customization
Availability and Quality of Training
Breadth of Features
Vendor Support
Product Strategy and Rate of Improvement
Also Featured in...
Google Forms Reviews

Cindy K.
- Role: Sales Marketing
- Industry: Other
- Involvement: IT Leader or Manager
Submitted Jul 2025
Love it better than any other survey platform
Likeliness to Recommend
What differentiates Google Forms from other similar products?
Google Forms is ideal for individuals or teams that need a fast, free, and collaborative way to collect structured information, especially if they’re already using Google Workspace. It may lack the advanced branding or analytics of premium tools, but it excels in reliability, ease, and integration.
What is your favorite aspect of this product?
My favorite aspect of Google Forms is its real-time integration with Google Sheets. This feature turns every response into instantly analyzable data without needing to export or import anything manually. Whether you're running a survey, collecting registrations, or managing internal requests, you can immediately apply filters, create pivot tables, or build dashboards—right from the linked sheet. It makes data collection actionable in seconds, which is especially powerful for teams making fast decisions. That seamless flow between form and spreadsheet is what truly sets Google Forms apart in terms of utility and efficiency.
What do you dislike most about this product?
What I dislike most about Google Forms is its limited customization and branding options. While it offers basic themes and the ability to add a header image, you can’t fully control layout, font styles, or advanced visual design—especially compared to tools like Typeform or Jotform, which allow for highly polished, on-brand experiences. This makes Google Forms feel a bit generic or informal, especially for external-facing surveys or client interactions where a strong visual identity matters. In short: it’s functional and efficient, but lacks the design flexibility to make forms truly visually engaging.
What recommendations would you give to someone considering this product?
1. Use It When Simplicity and Speed Matter 2. Leverage the Google Sheets Integration 3. Keep Branding Expectations Modest
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Shalini S.
- Role: Information Technology
- Industry: Engineering
- Involvement: End User of Application
Submitted Jul 2025
A User-Friendly Tool for Survey Collection
Likeliness to Recommend
What differentiates Google Forms from other similar products?
Its seamless integration with Google Workspace and intuitive interface make creating and sharing forms quick and hassle-free.
What is your favorite aspect of this product?
The ease of setting up surveys and collecting responses in real time, which helps streamline requirements gathering and stakeholder feedback.
What do you dislike most about this product?
Limited advanced logic and reporting capabilities can sometimes restrict handling more complex data collection needs.
What recommendations would you give to someone considering this product?
Google Forms is great for straightforward surveys and feedback collection. If your projects require complex branching or in-depth analytics, consider supplementing it with additional tools.
Pros
- Efficient Service
- Effective Service
- Caring
- Saves Time
Please tell us why you think this review should be flagged.

Deborah O.
- Role: Information Technology
- Industry: Other
- Involvement: End User of Application
Submitted Jun 2025
Great Interface
Likeliness to Recommend
What differentiates Google Forms from other similar products?
Its seamless integration with Google Workspace and simplicity make it ideal for quick data collection and collaboration.
What is your favorite aspect of this product?
The real-time response collection and automatic export to Google Sheets for analysis.
What do you dislike most about this product?
It lacks advanced features like multi-level logic branching and built-in analytics.
What recommendations would you give to someone considering this product?
If you need a tool that’s simple, reliable, and great for basic surveys, Google Forms is a solid choice.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
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