Matomo Customer Reviews 2025 | SoftwareReviews

Matomo

Composite Score

8.7 /10

CX Score

8.9 /10

34 Reviews Write a Review

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What is Matomo?

Matomo is a downloadable, open source (GPL licensed) web analytics software program. It provides you with detailed reports on your website visitors: the search engines and keywords they used, the language they speak, your popular pages and that gives you 100% data ownership.

Company Details

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Matomo Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Matomo.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

1
Since last award

100 Plan to Renew

87 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Matomo?

0% Negative

8% Neutral

92% Positive

Pros

Altruistic
Security Protects
Trustworthy
Client Friendly Policies

Feature Ratings

Average 84

Audience Demographics

Data Visualization

API Framework

Customer Value Analysis

Social Media Analytics

Audience Segmentation

Search Engine Optimization

Paid Search Integration

Device and Browser Analytics

Customer Journey Modelling

Conversion Analysis

Vendor Capability Ratings

Average 85

Ease of IT Administration

Business Value Created

Breadth of Features

Vendor Support

Ease of Data Integration

Ease of Implementation

Product Strategy and Rate of Improvement

Quality of Features

Usability and Intuitiveness

Ease of Customization

Availability and Quality of Training

Matomo Reviews

Ali U.

Role: Information Technology
Industry: Technology
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Sep 2024

My Experience With Matomo

Likeliness to Recommend

10 /10

What differentiates Matomo from other similar products?

It allows users to host their own data, ensuring complete control and privacy.

What is your favorite aspect of this product?

The detailed user insights and customizable reporting features empower business to make important decisions.

What do you dislike most about this product?

The setup process is little bit difficult for beginners to deal with.

What recommendations would you give to someone considering this product?

Explore its dashboard and features to tailor the analytics to your business goals.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Bogumiła S.

Role: Information Technology
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Aug 2024

Easy to use, customizable product,highly recommend

Likeliness to Recommend

9 /10

What differentiates Matomo from other similar products?

I don't have much experience with other analytical tools, however what differentiates Matomo from other SaaS products is definitely the approach to customers. Matomo specialists are very supportive and helpful, I always feel taken care of, whenever I reach out to the support team. I appreciate the fact that Matomo organizes Matomo Camps and provides learning and improvement possibilities for free. I'm super excited for this year's edition!

What is your favorite aspect of this product?

I love having all reports in one place, and the fact that I have the freedom to customize what I'm tracking, and customize multiple dashboards according to my needs.

What do you dislike most about this product?

Some terms are a bit engimatic, I wish they were explained in a clear way. I also wish there were more tutorials available providing more complex examples than the ones currently available. I know how to do the easy things now, the more complex ones are a challenge, and all I can do is learn by trials and errors or reach out to support.

What recommendations would you give to someone considering this product?

It's a great alternative to Google Analytics, especially if you want to obey the European data protection laws. The learning curve may seem steap for beginners, but if you have some experience with other analytical tools, it should be easy to learn. What is great, is that you can fully adjust Matomo to serve your needs.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Vincent C.

Role: Information Technology
Industry: Technology
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Apr 2024

Easy to use and privacy-friendly

Likeliness to Recommend

9 /10

What differentiates Matomo from other similar products?

Matomo has two big avantages : it is privacy-friendly (visitors data isn't shared with anyone else) and it's very cost effective (only hosting) if we use the main features.

What is your favorite aspect of this product?

Matomo is GDPR compliant and very easy to implement.

What do you dislike most about this product?

The main issue I have with Matomo is that a lot of features need to pay a subscription and the prices are very high for a small company.

What recommendations would you give to someone considering this product?

If you are concerned by data privacy and the respect of your visitors / customers data, go for Matomo.

Pros

Helps Innovate
Continually Improving Product
Caring
Respectful

Cons

Charges for Enhancements

Matomo

What is Matomo?

Company Details

Need Assistance?

Matomo Ratings

91 Likeliness to Recommend

1 Since last award

100 Plan to Renew

87 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+90 Net Emotional Footprint

How much do users love Matomo?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Audience Demographics The ability to capture, analyze and display customer demographic/firmographic data from different channels.

Data Visualization Visualize customer data in configurable dashboards or reports, and easily share these visualizations with decision makers.

API Framework Move data to and from the platform and other customer interaction applications (i.e. Marketing Automation) with ease.

Customer Value Analysis Predicts customer lifetime value based on past conversions.

Social Media Analytics Captures information on social signals from popular services (Twitter, Facebook, LinkedIn etc.).

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Search Engine Optimization Provides targeted recommendations for improving and optimizing a page for organic search rankings (i.e. via A/B testing or multivariate testing).

Paid Search Integration Integrates with popular search advertising services (i.e. AdWords) and can make predictive recommendations around areas like keywords.

Device and Browser Analytics Capture and summarize device and browser information.

Customer Journey Modelling The ability to effectively model and display customer behaviors or journeys through multiple channels and touchpoints.

Conversion Analysis The ability to capture and analyze conversion (transaction) data and conversion paths from the web or associated channels.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Matomo Reviews

Ali U.

My Experience With Matomo

Likeliness to Recommend

Pros

Bogumiła S.

Easy to use, customizable product,highly recommend

Likeliness to Recommend

Pros

Vincent C.

Easy to use and privacy-friendly

Likeliness to Recommend

Pros

Cons

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Feature Ratings

Audience Demographics

Data Visualization

API Framework

Customer Value Analysis

Social Media Analytics

Audience Segmentation

Search Engine Optimization

Paid Search Integration

Device and Browser Analytics

Customer Journey Modelling

Conversion Analysis

Vendor Capability Ratings

Ease of IT Administration

Business Value Created

Breadth of Features

Vendor Support

Ease of Data Integration

Ease of Implementation

Product Strategy and Rate of Improvement

Quality of Features

Usability and Intuitiveness

Ease of Customization

Availability and Quality of Training