What is SAP Marketing Automation Suite?
Deliver meaningful engagements based on customer context and consent, anticipate and deliver on needs with machine-driven intelligence and close the loop on measurement to ensure performance and budget optimization.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceSAP Marketing Automation Suite Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on SAP Marketing Automation Suite.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
93 Plan to Renew
90 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+86 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love SAP Marketing Automation Suite?
Pros
- Fair
- Continually Improving Product
- Helps Innovate
- Trustworthy
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Marketing Automation
Social Media Marketing Management
Multi Channel Integration
Advanced Campaign Management
Advanced Data Segmentation
Marketing Asset Management
Marketing Analytics
Community Marketing Management
Marketing Workflow Management
Marketing Operations Management
Mobile Marketing Management
Vendor Capability Ratings
Ease of Customization
Quality of Features
Usability and Intuitiveness
Ease of Implementation
Ease of IT Administration
Breadth of Features
Ease of Data Integration
Business Value Created
Product Strategy and Rate of Improvement
Availability and Quality of Training
Vendor Support
SAP Marketing Automation Suite Reviews
Ritika B.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Aug 2024
Likeliness to Recommend
Pros
- Enables Productivity
- Trustworthy
- Unique Features
- Efficient Service
Please tell us why you think this review should be flagged.
Jisa J.
- Role: Public Sector
- Industry: Gaming and Hospitality
- Involvement: End User of Application
Submitted Feb 2023
A master of email marketing
Likeliness to Recommend
What differentiates SAP Marketing Automation Suite from other similar products?
An excellent marketing tool is the SAP marketing cloud, which offers real-time information on consumer behavior and demands. The short training and excellent integration made it possible for us to use the product firsthand. Client relationships are enhanced with SAP Marketing Cloud, which also increases their marketing contribution.
What is your favorite aspect of this product?
The segmentation tool from SAP works well. Segmentation models can be made quickly and easily, and the results let us be quite precise. Using a number of personalization tools, users can create conditional messaging depending on contact qualities or prior engagement history. It is quite easy because no coding is necessary.
What do you dislike most about this product?
The fundamentals are covered by SAP's support and training resources, although limited assistance is given with configuration and development. Due to this, SAP's partners are required to make a long-term and expensive commitment placed on SAP's partners. More help and education for customers would increase current customer happiness while also boosting future customer satisfaction.
What recommendations would you give to someone considering this product?
The segmentation model is a powerful and straightforward technique. The performance received high praise. Tag clouds are also very useful. The C4C integration, with its profile and account mashup, is running without a hitch. Making target groups is easy, especially when you take into account how useful life target groups are. However, you can get in touch with the team if you run into any issues.
Pros
- Continually Improving Product
- Performance Enhancing
- Enables Productivity
- Trustworthy
Please tell us why you think this review should be flagged.
Adam M.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Jan 2023
Flexible, simple and straightforward software.
Likeliness to Recommend
What differentiates SAP Marketing Automation Suite from other similar products?
The business of SAP is heavily dependent on collaboration. For instance, Account Engagement Directors are some of SAP's top front-facing personnel. Additionally, SAP excels at co-innovation, offering wonderful chances for networking and idea sharing with other SAP users. SAP Sales Cloud must be finished in order to offer a comprehensive end-to-end lead process.
What is your favorite aspect of this product?
Building a trustworthy relationship is made simpler by utilizing SAP Marketing Cloud to manage customer data more efficiently and securely. Between SAP Marketing Cloud and other SAP solutions, such as C4C sales, lead management is superior. Everything about LEAD has been well considered, and it is obvious. Lead Management is undoubtedly one of the SMC's key characteristics, according to SAP.
What do you dislike most about this product?
The user interface is clumsy and excessively complicated. Despite the content editor's bad design and numerous crashes, which forced me to lose my work, the capabilities for gathering emails and digging up IP addresses was amazing. Separate licensing and limitations on bespoke development are equally unacceptable to me.
What recommendations would you give to someone considering this product?
It is also much better because SAP itself is providing the support. The real-time data processing is incredibly quick and useful for making quick decisions. I also enjoy this tool because it streamlines the procedure, increasing productivity while requiring the same amount of work. Additionally, you can interface using practically any method with SAP Marketing Cloud.
Pros
- Continually Improving Product
- Reliable
- Enables Productivity
- Trustworthy
Please tell us why you think this review should be flagged.
Get Instant Access<br>to this Report
Get Instant Access
to this Report
Unlock your first report with just a business email. Register to access our entire library.
© 2024 SoftwareReviews.com. All rights reserved.
