Sprinklr

Sprinklr Social

Composite Score

7.7 /10

CX Score

7.7 /10

77 Reviews

Claim Software

What is Sprinklr Social?

With Sprinklr Social, you can deliver a positive experience that’s true to your brand - no matter where your customers are digitally - from a single, unified platform. Sprinklr Social is the platform of choice for organizations looking to manage social media across multiple brands, teams and geographies.

Company Details

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Awards & Recognition

Sprinklr Social won the following awards in the Social Media Management - Enterprise category

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0 Top Rated Capabilities

2 Top Rated Features

Latest Award, 2025

0 Top Rated Capabilities

1 Top Rated Features

2024

0 Top Rated Capabilities

1 Top Rated Features

2022

Sprinklr Social Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Sprinklr Social.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

80 Likeliness to Recommend

1
Since last award

94 Plan to Renew

76 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+82 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Sprinklr Social?

3% Negative

15% Neutral

82% Positive

Pros

Continually Improving Product
Reliable
Saves Time
Respectful

Feature Ratings

Average 82

Social Response Management

Dashboards and Visualization

Social Media Channel Integration Outbound

Social Post Archival

Social Asset Management

Social Media Channel Integration Inbound

Campaign Execution

Contextual Analysis

Social Moderation and Workflow Management

Trend Analysis

Sentiment Analysis

Vendor Capability Ratings

Average 77

Vendor Support

Quality of Features

Availability and Quality of Training

Product Strategy and Rate of Improvement

Ease of Customization

Breadth of Features

Ease of Data Integration

Business Value Created

Ease of IT Administration

Ease of Implementation

Usability and Intuitiveness

Also Featured in...

Social Media Monitoring

Score 7.5

View Sprinklr Social in this category (opens in a new tab)

Sprinklr Social Reviews

sagardeep N.

Role: Sales Marketing
Industry: Media
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Sep 2025

User friendly UI/UX, Increase productivity.

Likeliness to Recommend

9 /10

What differentiates Sprinklr Social from other similar products?

I have used Publer as well for managing my social media content. However, Sprinklr, seems to be more efficient & user friendly.

What is your favorite aspect of this product?

The UI/UX of the software, increase productivity & saves time.

What do you dislike most about this product?

As of now, I haven't faced issue, which should be highlighted.

What recommendations would you give to someone considering this product?

If anyone wants to make their process streamline and efficient. They can opt for Sprinklr.

Pros

Continually Improving Product
Reliable
Performance Enhancing
Enables Productivity

Adam H.

Role: Sales Marketing
Industry: Entertainment
Involvement: Vendor Selection and Purchasing

Validated Review

Verified Reviewer

Submitted Sep 2025

Doesn’t disappoint feature heavy and future proof

Likeliness to Recommend

8 /10

What differentiates Sprinklr Social from other similar products?

Deeper ingratiation with apps and apis

What is your favorite aspect of this product?

Customisation

What do you dislike most about this product?

It could be more user friendly for reporting

What recommendations would you give to someone considering this product?

Run a trial hands on version during RFP

Pros

Reliable
Unique Features
Includes Product Enhancements
Helps Innovate

Cons

Vendor Friendly Policies
Less Productive
Less Transparent

Virginia O.

Role: Sales Marketing
Industry: Finance
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Mar 2025

Effective social engagement across platforms.

Likeliness to Recommend

9 /10

What differentiates Sprinklr Social from other similar products?

Sprinklr is successfully able to collect and moderate data from over fifteen social platforms in real time, including social media platforms , review platforms and online forums. This makes Sprinklr effective for identifying social trends that may be beneficial or detrimental to our products and services.

What is your favorite aspect of this product?

Sprinklr makes it easier to aggregate social interactions and activity across multiple platforms to identify individualized customer interaction with our product and services, across different platforms. This contributes to my organization effectively personalizing our marketing approach to conform with identified customer behavior and fairly accurately predict the potential actions of our customers.

What do you dislike most about this product?

Sprinklr sentimental analysis functionality is weak because it struggles to properly identify subtle or complex emotions and this forces us to get involved in extra validation of data gotten from Sprinklr's sentimental analysis . Customized validation or filtering of reports provided by Sprinklr is difficult to accomplish.

What recommendations would you give to someone considering this product?

It is important to identify the biggest strengths of Sprinklr including centralizing analytics from social platforms, or analyzing benchmarked competitor content in real time.

Pros

Reliable
Performance Enhancing
Enables Productivity
Unique Features

Sprinklr Social

What is Sprinklr Social?

Company Details

Need Assistance?

Awards & Recognition

Sprinklr Social Ratings

80 Likeliness to Recommend

1 Since last award

94 Plan to Renew

76 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+82 Net Emotional Footprint

How much do users love Sprinklr Social?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Social Response Management Ability to respond in-band to social media posts; ability to execute post-time optimization.

Dashboards and Visualization Ability to visualize data and create analytics dashboards.

Social Media Channel Integration Outbound Ability to publish to social media services such as Facebook, Twitter, LinkedIn, YouTube, and more.

Social Post Archival Ability to archive social posts and platform activity to create an audit trail.

Social Asset Management Ability to access visual asset library with access permissions and expiry dates to be used on social media.

Social Media Channel Integration Inbound Ability to monitor social media services, such as Facebook, Twitter, LinkedIn, YouTube, and more.

Campaign Execution Ability to manage social and media assets: tools for social campaign execution, reporting, and analytics.

Contextual Analysis Ability to use NLP, deep learning and semantic analysis to extract meaning from social posts.

Social Moderation and Workflow Management Ability to create end-to-end routing and escalation workflows from social content.

Trend Analysis Ability to monitor trends and traffic on multiple social media sites.

Sentiment Analysis Ability to analyze and uncover insights from attitudes and opinions expressed on social media.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Also Featured in...

Social Media Monitoring

Sprinklr Social Reviews

sagardeep N.

User friendly UI/UX, Increase productivity.

Likeliness to Recommend

Pros

Adam H.

Doesn’t disappoint feature heavy and future proof

Likeliness to Recommend

Pros

Cons

Virginia O.

Effective social engagement across platforms.

Likeliness to Recommend

Pros

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Feature Ratings

Social Response Management

Dashboards and Visualization

Social Media Channel Integration Outbound

Social Post Archival

Social Asset Management

Social Media Channel Integration Inbound

Campaign Execution

Contextual Analysis

Social Moderation and Workflow Management

Trend Analysis

Sentiment Analysis

Vendor Capability Ratings

Vendor Support

Quality of Features

Availability and Quality of Training

Product Strategy and Rate of Improvement

Ease of Customization

Breadth of Features

Ease of Data Integration

Business Value Created

Ease of IT Administration

Ease of Implementation

Usability and Intuitiveness