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Wingify

VWO Testing

Composite Score

7.1 /10

CX Score

7.2 /10

15 Reviews Write a Review

Claim Software

What is VWO Testing?

VWO Testing helps you run powerful A/B, multi-variate, split, multi-device, and multi-page tests on your website to turn your visitors into paying customers. The VWO Platform takes you one step ahead of the conventional experimentation tools by helping you weave a complete picture of your user and create personalized digital experiences which maximize conversions.

Company Details

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Awards & Recognition

VWO Testing won the following awards in the A/B Testing category

Filter By

1 Top Rated Capabilities

1 Top Rated Features

Latest Award, 2025

2 Top Rated Capabilities

2 Top Rated Features

2024

VWO Testing Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on VWO Testing.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

82 Likeliness to Recommend

2
Since last award

100 Plan to Renew

81 Satisfaction of Cost Relative to Value

2
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+80 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love VWO Testing?

12% Negative

5% Neutral

83% Positive

Pros

Generous Negotitation
Helps Innovate
Respectful
Acts with Integrity

Feature Ratings

Average 80

Visual Editor

Landing Page & Web Form Testing

Goal Tracking and Conversion Definition

Traffic Allocation Control

Server Side Testing

Split Testing

Personalization/Audience Targeting

Multivariate Testing

Integrations

Analytics and Reporting

Split URL Testing

Vendor Capability Ratings

Average 76

Business Value Created

Breadth of Features

Quality of Features

Vendor Support

Ease of Data Integration

Availability and Quality of Training

Ease of IT Administration

Product Strategy and Rate of Improvement

Ease of Implementation

Ease of Customization

Usability and Intuitiveness

VWO Testing Reviews

Zach J.

Role: Operations
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Mar 2025

Efficiencies of VWO Testing

Likeliness to Recommend

9 /10

What differentiates VWO Testing from other similar products?

VWO (Visual Website Optimizer), an A/B testing software, helps our businesses optimize their websites. It comprises a blend of A/A testing, behavioral insights, multivariate testing, and personalization. VWO offers heatmaps, click tracking, and session recordings along with A/B testing. This removes the external involvement.

What is your favorite aspect of this product?

VWO is an all-in-one experimentation platform as it gathers heatmaps, A/B testing, session recordings, personalization, and multivariate testing at a single platform. These aspects eliminate the involvement of multiple external sources, which becomes complex and thus makes it more efficient. It allows us to adjust web pages without demanding any coding expertise.

What do you dislike most about this product?

The visual editor is very user-friendly and easy to navigate, but its advanced features such as server-side testing and API integrations demand technical expertise. When I was new to this platform, I struggled with many of its functions and faced learning curves.

What recommendations would you give to someone considering this product?

Before running this software, evaluate your goals. Utilize its in-built heat maps and session recordings to analyze user behavior before deploying it. Take a start with a clear experimentation strategy to make it the best choice for your working environment.

Pros

Continually Improving Product
Performance Enhancing
Effective Service
Respectful

Rohit K.

Role: Information Technology
Industry: Food and Beverage
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Oct 2023

One of the best AB & multivariate testing tools!

Likeliness to Recommend

9 /10

What differentiates VWO Testing from other similar products?

Following are some of the qualities that I think differentiate this from other products: 1. Easy to use and setup up AB tests. 2. Provides granular insights 3. Integrates with my 3rd party product analytics tools.

What is your favorite aspect of this product?

It's abundance of features is what I like the most about this product.

What do you dislike most about this product?

Noting to dislike at the moment. It's a great tool!

What recommendations would you give to someone considering this product?

I think it's a fantastic AB testing tool and you should definitely consider it.

Pros

Reliable
Performance Enhancing
Unique Features
Efficient Service

Shringarika J.

Role: Sales Marketing
Industry: Consulting
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Oct 2023

The gold standard when it comes to AB testing!

Likeliness to Recommend

8 /10

What differentiates VWO Testing from other similar products?

- Breadth of services - quality of support - easy integration with third-party tools (the most important feature for us)

What is your favorite aspect of this product?

- It integrates with 3rd party tools seamlessly and the data is almost real-time.

What do you dislike most about this product?

- I think because of its breadth of services, it might feel a bit overwhelming at first. I would say it has a learning curve associated to it.

What recommendations would you give to someone considering this product?

If you want to make data-based decisions for your digital platform then this is the product for you.

Pros

Trustworthy
Respectful
Client Friendly Policies
Fair

VWO Testing

What is VWO Testing?

Company Details

Need Assistance?

Awards & Recognition

VWO Testing Ratings

82 Likeliness to Recommend

2 Since last award

100 Plan to Renew

81 Satisfaction of Cost Relative to Value

2 Since last award

Emotional Footprint Overview

+80 Net Emotional Footprint

How much do users love VWO Testing?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Visual Editor WYSIWYG editor that allows users to modify pages and elements visually for test setup.

Landing Page & Web Form Testing Create and test standalone landing pages and forms for lead generation and conversion.

Goal Tracking and Conversion Definition Allow users to set specific success metrics e.g., signups or purchases, and track results automatically.

Traffic Allocation Control Manually or dynamically control how much user traffic is directed to each test variant.

Server Side Testing Capability of a software to support complex code-based changes.

Split Testing A/B or Split Testing allows marketing managers to compare and contrast two or more versions of the same piece of content to maximizing open, click and rates.

Personalization/Audience Targeting The ability to display certain content types in a given channel endpoint based on audience demographics (known profile) or traffic attributes (unknown profile).

Multivariate Testing Capability of the software to test multiple site elements or variables to determine the combination of variables that leads to increased conversion.

Integrations Ability of the software to sync with the current programs of the user for seamless process. The workplace platform integrates with common business applications.

Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting and easy data extraction for data analysis.

Split URL Testing Test different web pages using separate URLs e.g., www.site.com/a vs www.site.com/b.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

VWO Testing Reviews

Zach J.

Efficiencies of VWO Testing

Likeliness to Recommend

Pros

Rohit K.

One of the best AB & multivariate testing tools!

Likeliness to Recommend

Pros

Shringarika J.

The gold standard when it comes to AB testing!

Likeliness to Recommend

Pros

2
Since last award

2
Since last award

Feature Ratings

Visual Editor

Landing Page & Web Form Testing

Goal Tracking and Conversion Definition

Traffic Allocation Control

Server Side Testing

Split Testing

Personalization/Audience Targeting

Multivariate Testing

Integrations

Analytics and Reporting

Split URL Testing

Vendor Capability Ratings

Business Value Created

Breadth of Features

Quality of Features

Vendor Support

Ease of Data Integration

Availability and Quality of Training

Ease of IT Administration

Product Strategy and Rate of Improvement

Ease of Implementation

Ease of Customization

Usability and Intuitiveness