What is Zapier?
At Zapier, we’re not just making software—we’re building a platform to help millions of businesses globally scale with automation and AI. Our mission is to make automation work for everyone by delivering products that delight our customers. You’ll collaborate with brilliant people, use the latest tools, and leverage the flexibility of remote work. Your work will directly fuel our customers’ success, and as they grow, so will you.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
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Since last award
96 Plan to Renew
1
Since last award
85 Satisfaction of Cost Relative to Value
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Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Zapier?
Pros
- Saves Time
- Performance Enhancing
- Enables Productivity
- Trustworthy
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Real Time Integration
iPaaS
Data Security
Data Quality Profiling and Cleansing
Synchronization and Replication
Exception Handling and Notifications
API Management and Orchestration
Batch Integration
Metadata Management
Data Virtualization
Administrative Features
Vendor Capability Ratings
Business Value Created
Ease of Data Integration
Quality of Features
Ease of Implementation
Ease of Customization
Breadth of Features
Usability and Intuitiveness
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Vendor Support
Inside Zapier: A Step-by-Step Guide to Our Interview Process
Building Your Future at Zapier: Benefits, Growth, and Career Development
DIBE as DNA: Shaping our Product and Workplace
Remote, Together: How Zapier Thrives in a Distributed World
Life at Zapier: The Perks of a Remote-First Workplace
Your First Days at Zapier: A Global Welcome
What Our Team Loves About Recruiting at Zapier
Zapier Reviews
Rebacca F.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Jun 2025
Automating workflows with Zapier
Likeliness to Recommend
What differentiates Zapier from other similar products?
Zapier is loaded with advanced capabilities that simplify multi-step workflows and make it easier for beginners and those unfamiliar to work with it. It runs a wide array of tools that supply the various necessities of businesses. It is well known for its basic and simple functions.
What is your favorite aspect of this product?
Its ability to handle several different actions together makes it my favorite choice. It is stress-free to use and links with a wide range of applications. It proves to be very helpful when it comes to detecting and fixing the errors. It even works simultaneously, and there is no need for gatekeeping. The way it has made pre-built templates is amazing. The best thing is, it allows us to add filters to tailor workflows. Moreover, I appreciate it for supporting a lot of apps to integrate with this platform.
What do you dislike most about this product?
Zapier is easy to start, but complexity grows as we move towards using the complex features. Sometimes the error occurs, and it stops working, which can be unsatisfying. It delivers limited error-handling options, which causes long delays for support.
What recommendations would you give to someone considering this product?
Organizing and naming of folders should be done from the very first day to keep things simple and tidy. Zapier shines very well when it is combined with other applications and tools.
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Effective Service
Please tell us why you think this review should be flagged.
Shiv P.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted May 2025
Great integration and automation tool.
Likeliness to Recommend
What differentiates Zapier from other similar products?
Cost effectiveness and features.
What is your favorite aspect of this product?
Vast integration capabilities.
What do you dislike most about this product?
Design and UI can be more modern.
What recommendations would you give to someone considering this product?
Definitely recommended.
Pros
- Reliable
- Enables Productivity
- Efficient Service
- Caring
Please tell us why you think this review should be flagged.
David U.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Apr 2025
Powerful Automation Made Simple But Can Get Price
Likeliness to Recommend
What differentiates Zapier from other similar products?
Zapier stands out for its ease of use and massive app integration library. It connects with over 6,000 apps, making it one of the most versatile automation tools out there. Even non-tech users can build powerful workflows (Zaps) with its no-code interface, while advanced users can use webhooks and custom logic. It’s ideal for automating repetitive tasks across multiple platforms without needing a developer.
What is your favorite aspect of this product?
My favorite aspect of Zapier is its ability to automate across so many apps effortlessly. You can connect tools that normally don’t talk to each other and create smooth workflows that save time and reduce manual work. It’s like having an invisible assistant running your processes in the background.
What do you dislike most about this product?
What I dislike most about Zapier is its pricing structure—it can get expensive quickly as you scale up tasks or need premium features. Also, complex automations sometimes require workarounds or multiple Zaps, which can be hard to manage and troubleshoot.
What recommendations would you give to someone considering this product?
Start with simple automations to understand how it works, and take full advantage of the free plan before upgrading. Map out your workflow needs first, so you don’t end up creating too many overlapping Zaps. And always test your Zaps thoroughly—small errors can break bigger processes.
Pros
- Helps Innovate
- Continually Improving Product
- Enables Productivity
- Unique Features
Please tell us why you think this review should be flagged.
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