Adobe Systems

Adobe Analytics

Composite Score

8.5 /10

CX Score

8.9 /10

104 Reviews Write a Review

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What is Adobe Analytics?

It might be a campaign that’s underperforming. Or you need to know which content will inspire your customer. Maybe you just want time to look for the insights that really matter — the ones only you can find. Whatever the challenge — from basic web tracking to creating a culture of insight where data is infused into every action on every team — Adobe Analytics can help.

Company Details

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Awards & Recognition

Adobe Analytics won the following awards in the Website Analytics category

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2024 Emotional Footprint Champion

Latest Award, 2024

Strategy and Innovation
Service Experience

Latest Award, 2024

2024 Data Quadrant Gold Medalist

2024

1 Top Rated Capabilities

0 Top Rated Features

2024

2023 Emotional Footprint Champion

2023

3 Top Rated Capabilities

2 Top Rated Features

2023

Adobe Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Analytics.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

99 Plan to Renew

87 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Analytics?

1% Negative

3% Neutral

96% Positive

Pros

Respectful
Efficient Service
Enables Productivity
Helps Innovate

Feature Ratings

Average 83

Device and Browser Analytics

Audience Segmentation

Data Visualization

Customer Value Analysis

Social Media Analytics

Customer Journey Modelling

Audience Demographics

Conversion Analysis

Paid Search Integration

API Framework

Search Engine Optimization

Vendor Capability Ratings

Average 82

Business Value Created

Ease of Customization

Quality of Features

Breadth of Features

Ease of Data Integration

Ease of Implementation

Usability and Intuitiveness

Availability and Quality of Training

Product Strategy and Rate of Improvement

Vendor Support

Ease of IT Administration

Also Featured in...

Product Analytics

Score 8.7

View Adobe Analytics in this category (opens in a new tab)

Voice of the Customer

Score 8.2

View Adobe Analytics in this category (opens in a new tab)

Customer Intelligence

Score 8.1

View Adobe Analytics in this category (opens in a new tab)

Adobe Analytics Reviews

Yuvraj S.

Role: Student Academic
Industry: Technology
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Aug 2024

Best Analysis tool !

Likeliness to Recommend

10 /10

What differentiates Adobe Analytics from other similar products?

Adobe Analytics offers extensive customization options, allowing businesses to tailor the platform to their specific needs, including custom metrics, dimensions, and segments.

What is your favorite aspect of this product?

My favorite aspect of Adobe Analytics is its advanced segmentation and analysis capabilities. The platform allows users to create highly detailed and dynamic segments, enabling them to drill down into specific user behaviors and uncover insights that are often hidden in more generalized data sets.

What do you dislike most about this product?

One of the biggest downsides of Adobe Analytics is its steep learning curve. The platform's extensive features and customization options can be overwhelming, especially for new users or those without a strong background in data analytics.

What recommendations would you give to someone considering this product?

Ensure that your business has the scale and complexity to justify the investment in Adobe Analytics. It's best suited for large enterprises or businesses with complex data needs.

Pros

Helps Innovate
Performance Enhancing
Unique Features
Caring

simone i.

Role: Sales Marketing
Industry: Apparel
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Aug 2024

Flexible and robust web-analytics platform

Likeliness to Recommend

10 /10

What differentiates Adobe Analytics from other similar products?

The wide possibilities of customizing the implementation and data discovery/visualization features with an interface that has a quick adoption

What is your favorite aspect of this product?

The ability to create dashboards with great speed and the ability to dig into data with extreme detail

What do you dislike most about this product?

The complexity of integrating the analytics tool with other platforms always from the Adobe stack (eg . Campaign, Target,..)

What recommendations would you give to someone considering this product?

Carefully consider the entire ecosystem present or to be implemented to evaluate how Adobe Analytics can connect and improve marketing automation systems, personalization and CRM data enrichment

Pros

Reliable
Performance Enhancing
Enables Productivity
Trustworthy

Krishna G.

Role: Information Technology
Industry: Technology
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Jun 2024

good product, easy to use

Likeliness to Recommend

10 /10

What differentiates Adobe Analytics from other similar products?

Data completeness Integration Advance Analytics Data privacy

What is your favorite aspect of this product?

Adobe Analytics as a powerful tool for businesses that prioritize understanding their customers and crafting data-driven strategies for growth.

What do you dislike most about this product?

I can't dislike Adobe Analytics, some common criticisms of Adobe Analytics are worth and best.

What recommendations would you give to someone considering this product?

Start small projects and it will scale up production explore managed service option we can improve the analytics of the application Yes, I strongly recommended .

Pros

Helps Innovate
Continually Improving Product
Performance Enhancing
Trustworthy

Adobe Analytics

What is Adobe Analytics?

Company Details

Need Assistance?

Awards & Recognition

2024 Emotional Footprint Champion

2024 Data Quadrant Gold Medalist

2023 Emotional Footprint Champion

Adobe Analytics Ratings

88 Likeliness to Recommend

99 Plan to Renew

87 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+93 Net Emotional Footprint

How much do users love Adobe Analytics?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Device and Browser Analytics Capture and summarize device and browser information.

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Data Visualization Visualize customer data in configurable dashboards or reports, and easily share these visualizations with decision makers.

Customer Value Analysis Predicts customer lifetime value based on past conversions.

Social Media Analytics Captures information on social signals from popular services (Twitter, Facebook, LinkedIn etc.).

Customer Journey Modelling The ability to effectively model and display customer behaviors or journeys through multiple channels and touchpoints.

Audience Demographics The ability to capture, analyze and display customer demographic/firmographic data from different channels.

Conversion Analysis The ability to capture and analyze conversion (transaction) data and conversion paths from the web or associated channels.

Paid Search Integration Integrates with popular search advertising services (i.e. AdWords) and can make predictive recommendations around areas like keywords.

API Framework Move data to and from the platform and other customer interaction applications (i.e. Marketing Automation) with ease.

Search Engine Optimization Provides targeted recommendations for improving and optimizing a page for organic search rankings (i.e. via A/B testing or multivariate testing).

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Also Featured in...

Product Analytics

Voice of the Customer

Customer Intelligence

Adobe Analytics Reviews

Yuvraj S.

Best Analysis tool !

Likeliness to Recommend

Pros

simone i.

Flexible and robust web-analytics platform

Likeliness to Recommend

Pros

Krishna G.

good product, easy to use

Likeliness to Recommend

Pros

Most Popular Adobe Analytics Comparisons

Google Analytics

HubSpot Marketing Hub

Semrush

Mouseflow

Hotjar

Elastic Observability

Feature Ratings

Device and Browser Analytics

Audience Segmentation

Data Visualization

Customer Value Analysis

Social Media Analytics

Customer Journey Modelling

Audience Demographics

Conversion Analysis

Paid Search Integration

API Framework

Search Engine Optimization

Vendor Capability Ratings

Business Value Created

Ease of Customization

Quality of Features

Breadth of Features

Ease of Data Integration

Ease of Implementation

Usability and Intuitiveness

Availability and Quality of Training

Product Strategy and Rate of Improvement

Vendor Support

Ease of IT Administration