BenchmarkONE Customer Reviews 2025 | Marketing Platforms

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BenchmarkONE

Composite Score

7.0 /10

CX Score

7.2 /10

20 Reviews Write a Review

Claim Software

What is BenchmarkONE?

Simple, yet elegantly intelligent, BenchmarkONE (formerly Hatchbuck) automates your sales and marketing efforts overnight. Turn emails into conversations, website visitors into handshakes, and customers into raving fans with all-in-one sales & marketing software.

Company Details

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Awards & Recognition

BenchmarkONE won the following awards in the Marketing Platforms - Midmarket category

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1 Top Rated Capabilities

0 Top Rated Features

2024

2023 Emotional Footprint Champion

2023

Strategy and Innovation
Contract Negotiation
Conflict Resolution

2023

2022 Data Quadrant Champion

2022

3 Top Rated Capabilities

5 Top Rated Features

2022

BenchmarkONE Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on BenchmarkONE.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

1
Since last award

79 Plan to Renew

2
Since last award

82 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+82 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love BenchmarkONE?

0% Negative

10% Neutral

90% Positive

Pros

Reliable
Includes Product Enhancements
Appreciates Incumbent Status
Continually Improving Product

Feature Ratings

Average 77

Advanced Campaign Management

Marketing Analytics

Email Marketing Automation

Marketing Workflow Management

Marketing Operations Management

Community Marketing Management

Marketing Asset Management

Advanced Data Segmentation

Social Media Marketing Management

Multi Channel Integration

Mobile Marketing Management

Vendor Capability Ratings

Average 78

Ease of Data Integration

Business Value Created

Usability and Intuitiveness

Ease of Implementation

Ease of IT Administration

Vendor Support

Breadth of Features

Quality of Features

Availability and Quality of Training

Ease of Customization

Product Strategy and Rate of Improvement

BenchmarkONE Reviews

Greg F.

Role: C-Level
Industry: Consulting
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Oct 2024

A BenchmarkOne user for 10+ years and love it!

Likeliness to Recommend

10 /10

What differentiates BenchmarkONE from other similar products?

We've used BenchmarkOne for 10+ years (formerly it was Hatchbuck). We love the platform and all of the capabilities that you find with much more expensive systems and have integrated it into all of our marketing.

What is your favorite aspect of this product?

Easy to use.

What do you dislike most about this product?

Forms could use a facelift to make it more mobile-friendly, but they do work sufficiently.

What recommendations would you give to someone considering this product?

Try if for 30 days and you'll love it.

Pros

Reliable
Performance Enhancing
Enables Productivity
Trustworthy

Patti P.

Role: C-Level
Industry: Healthcare
Involvement: Vendor Selection and Purchasing

Validated Review

Verified Reviewer

Submitted Sep 2025

Easy to implement. Immediate ROI.

Likeliness to Recommend

8 /10

What differentiates BenchmarkONE from other similar products?

Ease of use. Cost.

What is your favorite aspect of this product?

Ease of use.

What do you dislike most about this product?

Lack of flexibility

What recommendations would you give to someone considering this product?

None for now

Pros

Helps Innovate
Over Delivered
Includes Product Enhancements
Continually Improving Product

Role: Information Technology
Industry: Banking
Involvement: IT Development, Integration, and Administration

Validated Review

Anonymous Reviewer

Submitted Sep 2023

Features don’t disappoint. User friendly. Good CSR

Likeliness to Recommend

10 /10

Pros

Saves Time
Helps Innovate
Effective Service
Appreciates Incumbent Status

BenchmarkONE

What is BenchmarkONE?

Company Details

Need Assistance?

Awards & Recognition

2023 Emotional Footprint Champion

2022 Data Quadrant Champion

BenchmarkONE Ratings

86 Likeliness to Recommend

1 Since last award

79 Plan to Renew

2 Since last award

82 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+82 Net Emotional Footprint

How much do users love BenchmarkONE?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Advanced Campaign Management End-to-end marketing campaign management; customer journey mapping, campaign initiation, monitoring, and dynamic reporting and adjustment

Marketing Analytics Predictive analytics, machine learning, data ingestion and visualization; data segmentation; assign attributes to unstructured data; work from segmented data.

Email Marketing Automation End-to-end management of email marketing: email templates, email previews, spam testing, A/B tracking, multivariate testing, and email metrics tracking.

Marketing Workflow Management Ability to visually edit workflows and create business rules for them.

Marketing Operations Management Project management tools for marketers (timelines, performance indicators, budgeting/resourcing tools, etc.).

Community Marketing Management Branded customer communities

Marketing Asset Management Content repository functionality (or tight ECM integration) for marketing assets and campaign collateral (static, multimedia, e-commerce related, etc.).

Advanced Data Segmentation Categorization, static and real-time list building, addition of custom configurable attributes to leads, contacts and accounts.

Social Media Marketing Management Ability to push content and pull leads from popular social media networks and manage social properties; aggregate and analyze social data for trend reporting.

Multi Channel Integration End-to-end marketing campaign management functions such as customer journey mapping, campaign initiation, monitoring, and adjustment for multiple channels.

Mobile Marketing Management Includes ability to manage SMS, mobile application marketing, and push notifications on a variety of end user devices.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

BenchmarkONE Reviews

Greg F.

A BenchmarkOne user for 10+ years and love it!

Likeliness to Recommend

Pros

Patti P.

Easy to implement. Immediate ROI.

Likeliness to Recommend

Pros

Features don’t disappoint. User friendly. Good CSR

Likeliness to Recommend

Pros

1
Since last award

2
Since last award

1
Since last award

Feature Ratings

Advanced Campaign Management

Marketing Analytics

Email Marketing Automation

Marketing Workflow Management

Marketing Operations Management

Community Marketing Management

Marketing Asset Management

Advanced Data Segmentation

Social Media Marketing Management

Multi Channel Integration

Mobile Marketing Management

Vendor Capability Ratings

Ease of Data Integration

Business Value Created

Usability and Intuitiveness

Ease of Implementation

Ease of IT Administration

Vendor Support

Breadth of Features

Quality of Features

Availability and Quality of Training

Ease of Customization

Product Strategy and Rate of Improvement