What is BenchmarkONE?

Simple, yet elegantly intelligent, BenchmarkONE (formerly Hatchbuck) automates your sales and marketing efforts overnight. Turn emails into conversations, website visitors into handshakes, and customers into raving fans with all-in-one sales & marketing software.

Company Details


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Awards & Recognition

BenchmarkONE won the following awards in the Marketing Platforms - Midmarket category

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BenchmarkONE Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on BenchmarkONE.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

87 Likeliness to Recommend

1
Since last award

78 Plan to Renew

10
Since last award

83 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+83 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love BenchmarkONE?

0% Negative
12% Neutral
88% Positive

Pros

  • Reliable
  • Includes Product Enhancements
  • Appreciates Incumbent Status
  • Continually Improving Product

Feature Ratings

Average 77

Advanced Campaign Management

84

Marketing Analytics

83

Email Marketing Automation

80

Marketing Workflow Management

78

Marketing Operations Management

78

Community Marketing Management

75

Marketing Asset Management

73

Advanced Data Segmentation

70

Social Media Marketing Management

69

Multi Channel Integration

67

Mobile Marketing Management

54

Vendor Capability Ratings

Average 79

Ease of Data Integration

91

Business Value Created

85

Usability and Intuitiveness

84

Ease of Implementation

84

Ease of IT Administration

82

Vendor Support

78

Ease of Customization

77

Quality of Features

74

Availability and Quality of Training

73

Breadth of Features

73

Product Strategy and Rate of Improvement

67

BenchmarkONE Reviews

Greg F.

  • Role: C-Level
  • Industry: Consulting
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Oct 2024

A BenchmarkOne user for 10+ years and love it!

Likeliness to Recommend

10 /10

What differentiates BenchmarkONE from other similar products?

We've used BenchmarkOne for 10+ years (formerly it was Hatchbuck). We love the platform and all of the capabilities that you find with much more expensive systems and have integrated it into all of our marketing.

What is your favorite aspect of this product?

Easy to use.

What do you dislike most about this product?

Forms could use a facelift to make it more mobile-friendly, but they do work sufficiently.

What recommendations would you give to someone considering this product?

Try if for 30 days and you'll love it.

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Trustworthy
  • Role: Information Technology
  • Industry: Banking
  • Involvement: IT Development, Integration, and Administration
Validated Review
Anonymous Reviewer

Submitted Sep 2023

Features don’t disappoint. User friendly. Good CSR

Likeliness to Recommend

10 /10

Pros

  • Saves Time
  • Helps Innovate
  • Effective Service
  • Appreciates Incumbent Status

Patti P.

  • Role: C-Level
  • Industry: Healthcare
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Aug 2023

Nice value for starter CRM.

Likeliness to Recommend

7 /10

What differentiates BenchmarkONE from other similar products?

Not much at all. It’s a good value.

What is your favorite aspect of this product?

Ease of learning platform.

What do you dislike most about this product?

Not very flexible.

What recommendations would you give to someone considering this product?

Good starter CRM

Pros

  • Enables Productivity
  • Helps Innovate
  • Continually Improving Product
  • Reliable

Cons

  • Less Inspiring
  • Less Generous
  • Less Fair

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