Buffer Logo Award Winner Product Badge
Buffer Logo Award Winner Product Badge
Buffer Inc

Buffer

Composite Score
8.9 /10
CX Score
9.0 /10
Category
Buffer
8.9 /10

What is Buffer?

A better way to manage social media for your business. Buffer makes it easy to manage your business's social media accounts. Schedule posts, analyze performance, and collaborate with your team — all in one place.

Company Details


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Awards & Recognition

Buffer won the following awards in the Social Media Management - Enterprise category

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Buffer Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Buffer.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

87 Likeliness to Recommend

91 Plan to Renew

85 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Buffer?

2% Negative
4% Neutral
94% Positive

Pros

  • Efficient Service
  • Reliable
  • Saves Time
  • Respectful

Feature Ratings

Average 84

Social Media Channel Integration Outbound

88

Social Media Channel Integration Inbound

87

Social Moderation and Workflow Management

87

Campaign Execution

87

Social Post Archival

87

Dashboards and Visualization

85

Social Asset Management

85

Social Response Management

84

Contextual Analysis

82

Trend Analysis

81

Sentiment Analysis

79

Vendor Capability Ratings

Average 84

Ease of Implementation

88

Ease of Data Integration

88

Quality of Features

85

Ease of IT Administration

85

Usability and Intuitiveness

84

Ease of Customization

84

Business Value Created

84

Availability and Quality of Training

82

Vendor Support

80

Breadth of Features

80

Product Strategy and Rate of Improvement

80

Buffer Reviews

Margaret T.

  • Role: Sales Marketing
  • Industry: Banking
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2024

Easy to manage social media with Buffer

Likeliness to Recommend

9 /10

What differentiates Buffer from other similar products?

It covers high range of social media platforms instead of demanding external support to deal to multiple channels. Without conventional intervention, we can schedule our content by available scheduling features.

What is your favorite aspect of this product?

It is all in one social media management platform. The collaboration features guides us a lot in managing our team work in real-time. The browser extension makes it easy for me to add my post in buffer queue straight from websites. Its customer support team is very supportive and give instant response to our queries.

What do you dislike most about this product?

I have not faced anything inappropriate in this tool everything is going perfectly. I just felt it offers limited automation options and it must work on enhancing the automation features.

What recommendations would you give to someone considering this product?

The buffer’s browser extension is extensive in its functioning, making the curation of post easier. It has seamless integration with third parties to enhance itself.

Pros

  • Continually Improving Product
  • Effective Service
  • Fair
  • Altruistic

Gemma J.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2024

Perfect for the Minimalist Marketer

Likeliness to Recommend

8 /10

What differentiates Buffer from other similar products?

Unlike some overly complex tools, Buffer strips it back to basics, focusing purely on scheduling and analytics without overwhelming you with features you might not need.

What is your favorite aspect of this product?

I’ve set up posts for weeks ahead during busy campaign periods, and it’s been a lifesaver.

What do you dislike most about this product?

if you’re looking for deeper data, like engagement trends over time, you’ll need another tool to fill the gaps.

What recommendations would you give to someone considering this product?

if you’re managing a lean social media team or handling clients with straightforward needs. Then, integrate a robust analytics tool if you need deeper data.

Pros

  • Client Friendly Policies
  • Acts with Integrity
  • Helps Innovate
  • Continually Improving Product

Harshali R.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Nov 2024

Helps to business Grow Over Social Media

Likeliness to Recommend

8 /10

What differentiates Buffer from other similar products?

I can easily integrate my social media channels in Buffer and take seconds to schedule the posts. I can track the impression and reach with the analytical features of this tool.

What is your favorite aspect of this product?

Very simple interface to scheduling posts make my work easy and save time.

What do you dislike most about this product?

Nothing in mind any negative points.

What recommendations would you give to someone considering this product?

Effective tool to manage social media and affordable also.

Pros

  • Helps Innovate
  • Reliable
  • Inspires Innovation
  • Caring

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