Celtra

What differentiates Celtra from other similar products?

Utilising Celtra for creative automation allows you to smart adapt assets at scale, driving huge efficiencies in content costs. Having deployed this on multiple clients, we have had great feedback in it as the most scalable creative automation solution there is. Its modular creation is the best out there due to its usability and functionality, Celtra 2.0 allows you to now do video as well as static creative automation.

What is your favorite aspect of this product?

Scaling studio - its creative automation product - allows us to automate local variations from master templates very quickly, saving valuable design resource time we can pass back to clients.

What do you dislike most about this product?

The DCO (dynamic product ads) solution could be better integrated to the scaling studio (creative automation solution), as they sit as seperate solutions.

What recommendations would you give to someone considering this product?

Consider for your large enterprise clients due to its scalability. However it can be cost prohibitive if you don't have the right commercial & Operating model in place for your business.

What differentiates Celtra from other similar products?

Numerous features, including the ability to semi-automatically change template sizes and localise files via feeds. It’s not terrible for basic static images. Especially if your advertisements feature more banners than photography. The DPA functionality is arguably Celtra’s best offering. If your business produces assets on a worldwide scale and primarily campaign-based creatives, their account structure is beneficial.

What is your favorite aspect of this product?

Collaboration between different organisations. When you are collaborating with numerous teams in various marketplaces, this is especially useful. The ability to draw from a single creative group is extremely beneficial. We can scale material quickly and efficiently thanks to Celtra’s amazing automated product. Setting it up and connecting it to our tools was also very straightforward.

What do you dislike most about this product?

Poor user experience due to buggy tools that would crash and produce random errors. For instance, if we clicked the back button, it would take us to our account rather than the prior page. i.e., We must then click our topic again, etc.). Since only this could account for so many bugs and errors, I got the impression that the application I’m using is still in beta testing with users.

What recommendations would you give to someone considering this product?

For Celtra to be used successfully, no prior design knowledge is necessary. It’s simple to determine when campaigns are well-organized and efficiently operating. Cross-collaboration is also made possible by offering external partners flexibility in accessing other creatives. We can produce inter-scroller units using the platform, which are dynamic, responsive creatives with high effect. We can run compelling and exciting campaigns for our clients in this manner!

What differentiates Celtra from other similar products?

Almost every day we use the Celtra platform to make digital ads for our clients, from simple animated units to complex units and video ads. In addition, the company is able to meet metrics requirements. We have access to all that data and can see if the ad is failing or not. We have benefited a lot from using it because we can navigate through its panels and windows and zoom in and out in the same way we could with previous versions.

What is your favorite aspect of this product?

I find what I'm looking for quickly and easily thanks to the site's efficient search bar. Celtra's creative preview tool is also very useful; I can double-check my work and have confidence in it before committing to it. I can design something creative and make it very pleasing for users to interact with the content, and the program is incredibly fast and easy to use. The formatting possibilities are virtually endless. Their customer service is really helpful and responsive to questions.

What do you dislike most about this product?

Warning: setting up too many impressions on your ad server can result in a difference between Celtra and the ad server, so proceed with caution. It is also important to be aware of possible code incompatibility if you decide to assign unique identifiers to each unit.

What recommendations would you give to someone considering this product?

I would like to emphasize how intuitive the program is, even for novices like me. You can use it with confidence, knowing that you have a top-notch program at your disposal. The interface of this tool is so thoroughly documented that I never have to worry about not getting a quick answer to any question I may have. I also recommend it to companies that value innovation.