Chatfuel Customer Reviews 2025 | SoftwareReviews

Chatfuel

Composite Score

7.2 /10

CX Score

7.3 /10

15 Reviews Write a Review

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What is Chatfuel?

Chatfuel is a #nocode chatbot solution for WhatsApp, Facebook, Instagram, and Messenger. Chatfuel is a global team on a mission to simplify the way businesses communicate with their customers via conversational marketing and messaging.

Company Details

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Chatfuel Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Chatfuel.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

81 Likeliness to Recommend

1
Since last award

76 Plan to Renew

4
Since last award

81 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+83 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Chatfuel?

14% Negative

9% Neutral

77% Positive

Pros

Inspires Innovation
Over Delivered
Security Protects
Appreciates Incumbent Status

Feature Ratings

Average 82

Workflow Processing

Multi-channel

Integration With CRM

Personalized Service

Wayfinding

Voice or Text Input

Learning and Adaptability

Scheduled Availability

Translation

Application Programming Interface

Leads Generation

Vendor Capability Ratings

Average 75

Usability and Intuitiveness

Quality of Features

Ease of IT Administration

Ease of Implementation

Breadth of Features

Product Strategy and Rate of Improvement

Ease of Customization

Ease of Data Integration

Business Value Created

Vendor Support

Availability and Quality of Training

Chatfuel Reviews

Rafi C.

Role: Operations
Industry: Technology
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Jun 2025

Chatfuel: Powerful and User-Friendly Chatbot Build

Likeliness to Recommend

8 /10

What differentiates Chatfuel from other similar products?

Chatfuel stands out because it combines powerful chatbot-building features with an easy-to-use, no-code interface, making it accessible for both beginners and advanced users. Unlike many competitors, it offers seamless integration with Facebook Messenger and Instagram, robust AI-driven automation, and customizable templates that speed up deployment. Plus, Chatfuel’s focus on marketing and sales automation tools like lead generation and e-commerce support gives it an edge for businesses looking to boost engagement without heavy developer resources.

What is your favorite aspect of this product?

My favorite aspect of Chatfuel is how effortlessly it lets you build complex chatbots without writing a single line of code. The drag-and-drop interface combined with powerful AI integrations means you can create personalized, automated conversations that actually convert whether you’re generating leads, answering FAQs, or driving sales all without needing a developer.

What do you dislike most about this product?

The biggest downside of Chatfuel is that while it’s fantastic for Facebook Messenger and Instagram bots, it doesn’t offer as much flexibility for building chatbots on other platforms like WhatsApp or native web chat. Also, some advanced AI features can get pricey quickly as your user base grows, which might not be ideal for small businesses on a tight budget.

What recommendations would you give to someone considering this product?

If you’re looking to quickly launch a powerful chatbot on Facebook or Instagram without coding, Chatfuel is one of the best choices out there. Make sure you clearly define your chatbot’s goals upfront whether it’s lead gen, customer support, or sales so you can leverage their templates and automation features effectively. Also, keep an eye on pricing as your audience grows, and plan your chatbot flow carefully to avoid complexity that might slow down your setup.

Pros

Reliable
Enables Productivity
Caring
Saves Time

Mahesh C.

Role: Operations
Industry: Technology
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Apr 2024

A Great Chat bot for your Facebook Messenger

Likeliness to Recommend

10 /10

What differentiates Chatfuel from other similar products?

One of the best feature Chat fuel - Its Drag-and-Drop builder for creating chatbots. No coding or any special skill required, simply click on a button, select the options that you prefer and set that up.

What is your favorite aspect of this product?

It is very simple to use, minimum implementation is required, as i said simply click and start using it.

What do you dislike most about this product?

At times my clients do not like the chat bot responses this should be in pipeline for improvement for Chat Fuel team.

What recommendations would you give to someone considering this product?

Simply go for it, when we were on a trial period we got a great response, post which we considered to use the paid version.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Aayush P.

Role: Sales Marketing
Industry: Engineering
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Feb 2024

Good for starters

Likeliness to Recommend

5 /10

What differentiates Chatfuel from other similar products?

It was a free chat solution that I used to make a chatbot for my college project

What is your favorite aspect of this product?

The ability to test and deploy this for free on FB Messenger

What do you dislike most about this product?

the lack of documentation on this product makes things a little difficult to handle

What recommendations would you give to someone considering this product?

the usage cost is a little high, other providers provide the service at pass-through rates for Meta

Pros

Appreciates Incumbent Status
Security Protects
Efficient Service
Inspires Innovation

Cons

Slower Product Innovation
Less Effective Service
Less Fair

Chatfuel

What is Chatfuel?

Company Details

Need Assistance?

Awards & Recognition

Chatfuel Ratings

81 Likeliness to Recommend

1 Since last award

76 Plan to Renew

4 Since last award

81 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+83 Net Emotional Footprint

How much do users love Chatfuel?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Workflow Processing By leveraging the chatbot’s AI capabilities, the intelligent routing of data across an organization, based on pre-defined parameters of a workflow.

Multi-channel Supports live chat, mobile app, powerbot and messenger

Integration With CRM The chatbot’s integration with the organization’s CRM would allow for customer information to be queried, once the customer’s identity has been verified.

Personalized Service In conjunction with CRM integration, or through the use of browser cookies, the chatbot can be configured to deliver a more personalized service to the client.

Wayfinding Allows the chatbot to act as a site’s search engine, in addition to a text-based search field, and have access to a service desk’s service catalog.

Voice or Text Input Chatbot interaction through audible (voice) or text (keyboard) input.

Learning and Adaptability The chatbot should have the ability to learn the characteristics of the human with whom it is interacting. This can include speech nuances.

Scheduled Availability The ability to schedule when the chatbot will be available, if its role is to augment a service desk on an after hours basis.

Translation Supports automatic translate to multiple languages.

Application Programming Interface For more customized needs, the chatbot may have an API which would allow an in-house developer to access features of the chatbox.

Leads Generation The chatbot can take its interaction as input as a possible new sales lead, for follow-up by an organization’s business development office.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Chatfuel Reviews

Rafi C.

Chatfuel: Powerful and User-Friendly Chatbot Build

Likeliness to Recommend

Pros

Mahesh C.

A Great Chat bot for your Facebook Messenger

Likeliness to Recommend

Pros

Aayush P.

Good for starters

Likeliness to Recommend

Pros

Cons

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Feature Ratings

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Personalized Service

Wayfinding

Voice or Text Input

Learning and Adaptability

Scheduled Availability

Translation

Application Programming Interface

Leads Generation

Vendor Capability Ratings

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Ease of Implementation

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