What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
90 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Device and Browser Analytics
Audience Demographics
Paid Search Integration
Conversion Analysis
Data Visualization
Search Engine Optimization
Customer Value Analysis
Customer Journey Modelling
Social Media Analytics
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Ease of Customization
Availability and Quality of Training
Usability and Intuitiveness
Vendor Support
Also Featured in...
Google Analytics Reviews
Lakshmi M.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Nov 2024
The Insight Engine: Google Analytics in Action.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
One thing that really makes Google Analytics stand out is its comprehensive view of user engagement across the site. For example, we use Google Analytics to monitor traffic flow and identify any weak points in our funnel—whether users are dropping off in certain areas or interacting more with specific content types. This helps us quickly spot and address friction points, enabling a smoother experience for users.
What is your favorite aspect of this product?
Google Analytics excels with its goal-tracking and custom report features. Setting up goals for key actions—like form submissions, purchases, or content downloads—has helped us align our data analysis with company objectives. Custom reports make it possible to create dashboards that cater directly to the needs of specific teams, such as marketing or UX, allowing each department to focus on the metrics that matter most to them.
What do you dislike most about this product?
One limitation we occasionally encounter is that the sheer volume of options in Google Analytics can be overwhelming for new users or even experienced analysts trying to find specific data quickly.
What recommendations would you give to someone considering this product?
I’d recommend Google Analytics to any organization looking to optimize its web presence with data. It’s a powerful, adaptable platform that can fit the needs of both novice users and advanced analysts alike.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Anita K.
- Role: C-Level
- Industry: Other
- Involvement: End User of Application
Submitted Oct 2024
Measures any website analytic for free
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google analytics is more user friendly and super easier to use and this has made our website perfomance to improve as we use the collected data to improve pages with the recommendations that the tool offer
What is your favorite aspect of this product?
Since day one, I have liked the user interface of the solution very clean and you can customize what you want to see first on the landing pages and what you would prefer to see least, secondly there are many ways to integrate the solution to any software or website by adding G-tags or HTML codes
What do you dislike most about this product?
It might be hard for beginners to understand how to use the solution or how to setup the solution for use, and also there sometimes when exporting data from Google analytics tends to be slower than usual.
What recommendations would you give to someone considering this product?
Yes, I would recommend the solution, because it is intruitve to use and user friendly
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Jessica H.
- Role: Sales Marketing
- Industry: Consulting
- Involvement: Business Leader or Manager
Submitted Oct 2024
The Data Goldmine
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
how deeply it integrates with other Google products—that would have to be the one. It’s almost like having a direct line into the world’s largest search engine, allowing you to track and understand user behavior on your site with a level of precision that’s tough to match
What is your favorite aspect of this product?
I can set up a custom funnel, dive into specific audience segments, and view only what’s relevant to my goals.
What do you dislike most about this product?
Setting up custom events, for example, sometimes feels like I’m jumping through hoops to get data that should be easy to capture.
What recommendations would you give to someone considering this product?
Don’t treat it as the be-all and end-all; dive deeper into session length, user behavior, and goal completions to get a real sense of what’s working.
Pros
- Continually Improving Product
- Efficient Service
- Saves Time
- Generous Negotitation
Please tell us why you think this review should be flagged.
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