Kissmetrics Logo
Kissmetrics Logo
KISSmetrics

Kissmetrics

Composite Score
7.2 /10
CX Score
7.5 /10
Kissmetrics
7.2 /10

What is Kissmetrics?

Get to know your customers through deep insights and engage them with highly targeted email and Facebook campaigns - so they go from bystanders to buyers.

Company Details


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Kissmetrics Ratings

Real user data aggregated to summarize the product performance and customer experience.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

100 Plan to Renew

73 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+94 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Kissmetrics?

0% Negative
10% Neutral
90% Positive

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Effective Service

Feature Ratings

Average 82

Conversion Analysis

92

Search Engine Optimization

90

Customer Journey Modelling

89

Social Media Analytics

87

Paid Search Integration

84

Customer Value Analysis

83

Audience Segmentation

79

Device and Browser Analytics

78

Audience Demographics

78

Data Visualization

74

API Framework

62

Vendor Capability Ratings

Average 76

Ease of Implementation

91

Quality of Features

87

Ease of Data Integration

83

Availability and Quality of Training

83

Business Value Created

78

Product Strategy and Rate of Improvement

77

Breadth of Features

72

Vendor Support

72

Ease of IT Administration

72

Usability and Intuitiveness

65

Ease of Customization

64

Kissmetrics Reviews

Anthony U.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Jun 2025

"Kissmetrics Excels!"

Likeliness to Recommend

9 /10

What differentiates Kissmetrics from other similar products?

I noticed that Kissmetrics emphasizes actionable insights over raw data, setting it apart from competitors like Mixpanel, which focuses on detailed data reports. It offers cohort analysis and funnel tracking, helping me pinpoint bottlenecks in customer journeys. This is crucial for improving retention and boosting revenue. Unlike free tools, Kissmetrics comes with a higher price tag, starting around $199 per month, but I think the investment is justified by its precision. It lacks built in A/B testing but integrates with tools like Optimizely for this purpose.

What is your favorite aspect of this product?

I’ve seen significant improvements in my conversion rates, with some pages boosting by hundreds of percent, thanks to the clear data Kissmetrics provides. It’s a powerful tool for any business focused on growth. I highly recommend it for its ability to turn data into actionable steps. It’s helped me make smarter decisions. The multi-channel tracking keeps me informed across all touchpoints

What do you dislike most about this product?

The data insights are helpful, but I wish they were easier to access without needing so much technical know-how. Sometimes, the dashboard feels limited, lacking the flexibility I need to filter out specific user groups. It’s not a deal-breaker, but it’s frustrating.

What recommendations would you give to someone considering this product?

I found the setup process straightforward, especially with their JavaScript code, which I could quickly integrate into my site. The customer support team was responsive and helpful when I had questions. Kissmetrics’ ability to tie every action to an individual user, rather than just showing aggregate data, gave me a clearer picture of my audience, which was invaluable for making data-driven decisions to boost conversions.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Sukhpreet K.

  • Role: Sales Marketing
  • Industry: Media
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Dec 2022

Excellent tool for data collection and analysis

Likeliness to Recommend

9 /10

What differentiates Kissmetrics from other similar products?

Very useful for data analysis, researching and helping in decision making to grow the business. Even one can generate the reports effortlessly. Efficient and progressive analytics data helps to check day day and change strategy accordingly, its a secure data management platform.

What is your favorite aspect of this product?

Metrics and trending data helps to take decision and creating in depth funnels results how our goal works or completed in conversions or not so that we can operate as per need. It helps to track the behavior of the user and leads that how it perform.

What do you dislike most about this product?

In the initial stage it takes much time to setup and understand, support team is not active

What recommendations would you give to someone considering this product?

It improve the user experience as we can track the user and can figure out how our website perform so that we can plan accordingly for more leads & conversions

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Trustworthy

Milijana C.

  • Role: Finance
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2022

Software that increases leads

Likeliness to Recommend

10 /10

What differentiates Kissmetrics from other similar products?

It is a web analytics tool that helps me to understand customer behavior and helps me to build a user profile of each person who clicks on the page, in this way it is possible to know all their activity such as searches, valuable features and what they want from the company, as well as the increase or decrease of customers, divides new customers from recurring ones and key segments.

What is your favorite aspect of this product?

Kissmetrics has excellent visualization and configuration options that can provide me with a lot of security and consistent tool management according to my needs. This tool provides a lot of information and data that helps to better control what I want to perform within the company and it has a wide range of what it can do and analyze, which is excellent for me.

What do you dislike most about this product?

The integration with other business intelligence tools is complex, so it is difficult to establish a single data pipeline. And the interface could be easier to use, as it could have a steep learning curve for new users.

What recommendations would you give to someone considering this product?

Kissmetrics helps companies get, keep and grow more customers with its customer engagement automation. This solution includes behavioral analytics, segmentation and email campaign automation all in one place.

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Trustworthy