
What is Kissmetrics?
Get to know your customers through deep insights and engage them with highly targeted email and Facebook campaigns - so they go from bystanders to buyers.
Company Details
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Get AssistanceKissmetrics Ratings
Real user data aggregated to summarize the product performance and customer experience.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
100 Plan to Renew
73 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+94 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Kissmetrics?
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Effective Service
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Conversion Analysis
Search Engine Optimization
Customer Journey Modelling
Social Media Analytics
Paid Search Integration
Customer Value Analysis
Audience Segmentation
Device and Browser Analytics
Audience Demographics
Data Visualization
API Framework
Vendor Capability Ratings
Ease of Implementation
Quality of Features
Ease of Data Integration
Availability and Quality of Training
Business Value Created
Product Strategy and Rate of Improvement
Breadth of Features
Vendor Support
Ease of IT Administration
Usability and Intuitiveness
Ease of Customization
Kissmetrics Reviews

Anthony U.
- Role: Sales Marketing
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Jun 2025
"Kissmetrics Excels!"
Likeliness to Recommend
What differentiates Kissmetrics from other similar products?
I noticed that Kissmetrics emphasizes actionable insights over raw data, setting it apart from competitors like Mixpanel, which focuses on detailed data reports. It offers cohort analysis and funnel tracking, helping me pinpoint bottlenecks in customer journeys. This is crucial for improving retention and boosting revenue. Unlike free tools, Kissmetrics comes with a higher price tag, starting around $199 per month, but I think the investment is justified by its precision. It lacks built in A/B testing but integrates with tools like Optimizely for this purpose.
What is your favorite aspect of this product?
I’ve seen significant improvements in my conversion rates, with some pages boosting by hundreds of percent, thanks to the clear data Kissmetrics provides. It’s a powerful tool for any business focused on growth. I highly recommend it for its ability to turn data into actionable steps. It’s helped me make smarter decisions. The multi-channel tracking keeps me informed across all touchpoints
What do you dislike most about this product?
The data insights are helpful, but I wish they were easier to access without needing so much technical know-how. Sometimes, the dashboard feels limited, lacking the flexibility I need to filter out specific user groups. It’s not a deal-breaker, but it’s frustrating.
What recommendations would you give to someone considering this product?
I found the setup process straightforward, especially with their JavaScript code, which I could quickly integrate into my site. The customer support team was responsive and helpful when I had questions. Kissmetrics’ ability to tie every action to an individual user, rather than just showing aggregate data, gave me a clearer picture of my audience, which was invaluable for making data-driven decisions to boost conversions.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.

Sukhpreet K.
- Role: Sales Marketing
- Industry: Media
- Involvement: Business Leader or Manager
Submitted Dec 2022
Excellent tool for data collection and analysis
Likeliness to Recommend
What differentiates Kissmetrics from other similar products?
Very useful for data analysis, researching and helping in decision making to grow the business. Even one can generate the reports effortlessly. Efficient and progressive analytics data helps to check day day and change strategy accordingly, its a secure data management platform.
What is your favorite aspect of this product?
Metrics and trending data helps to take decision and creating in depth funnels results how our goal works or completed in conversions or not so that we can operate as per need. It helps to track the behavior of the user and leads that how it perform.
What do you dislike most about this product?
In the initial stage it takes much time to setup and understand, support team is not active
What recommendations would you give to someone considering this product?
It improve the user experience as we can track the user and can figure out how our website perform so that we can plan accordingly for more leads & conversions
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Trustworthy
Please tell us why you think this review should be flagged.
Milijana C.
- Role: Finance
- Industry: Technology
- Involvement: End User of Application
Submitted May 2022
Software that increases leads
Likeliness to Recommend
What differentiates Kissmetrics from other similar products?
It is a web analytics tool that helps me to understand customer behavior and helps me to build a user profile of each person who clicks on the page, in this way it is possible to know all their activity such as searches, valuable features and what they want from the company, as well as the increase or decrease of customers, divides new customers from recurring ones and key segments.
What is your favorite aspect of this product?
Kissmetrics has excellent visualization and configuration options that can provide me with a lot of security and consistent tool management according to my needs. This tool provides a lot of information and data that helps to better control what I want to perform within the company and it has a wide range of what it can do and analyze, which is excellent for me.
What do you dislike most about this product?
The integration with other business intelligence tools is complex, so it is difficult to establish a single data pipeline. And the interface could be easier to use, as it could have a steep learning curve for new users.
What recommendations would you give to someone considering this product?
Kissmetrics helps companies get, keep and grow more customers with its customer engagement automation. This solution includes behavioral analytics, segmentation and email campaign automation all in one place.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Trustworthy
Please tell us why you think this review should be flagged.
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