SAP Marketing Automation Suite Logo
SAP Marketing Automation Suite Logo
SAP

SAP Marketing Automation Suite

7.9 /10
Category
SAP Marketing Automation Suite
7.9 /10

What is SAP Marketing Automation Suite?

Deliver meaningful engagements based on customer context and consent, anticipate and deliver on needs with machine-driven intelligence and close the loop on measurement to ensure performance and budget optimization.

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Awards & Recognition

SAP Marketing Automation Suite won the following awards in the Marketing Platforms - Enterprise category

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SAP Marketing Automation Suite Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on SAP Marketing Automation Suite.

86 Likeliness to Recommend

93 Plan to Renew

90 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

+86 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love SAP Marketing Automation Suite?

2% Negative
10% Neutral
88% Positive

Pros

  • Fair
  • Continually Improving Product
  • Helps Innovate
  • Trustworthy

Feature Ratings

Average 88

Email Marketing Automation

91

Social Media Marketing Management

91

Multi Channel Integration

90

Advanced Campaign Management

88

Advanced Data Segmentation

87

Marketing Asset Management

87

Marketing Analytics

87

Community Marketing Management

86

Marketing Workflow Management

85

Marketing Operations Management

83

Mobile Marketing Management

82

Vendor Capability Ratings

Average 86

Ease of Customization

89

Quality of Features

89

Usability and Intuitiveness

88

Ease of Implementation

87

Ease of IT Administration

87

Breadth of Features

87

Ease of Data Integration

87

Business Value Created

85

Product Strategy and Rate of Improvement

85

Availability and Quality of Training

83

Vendor Support

80

SAP Marketing Automation Suite Reviews

Ritika B.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Aug 2024

Likeliness to Recommend

10 /10

Pros

  • Enables Productivity
  • Trustworthy
  • Unique Features
  • Efficient Service

Jisa J.

  • Role: Public Sector
  • Industry: Gaming and Hospitality
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Feb 2023

A master of email marketing

Likeliness to Recommend

10 /10

What differentiates SAP Marketing Automation Suite from other similar products?

An excellent marketing tool is the SAP marketing cloud, which offers real-time information on consumer behavior and demands. The short training and excellent integration made it possible for us to use the product firsthand. Client relationships are enhanced with SAP Marketing Cloud, which also increases their marketing contribution.

What is your favorite aspect of this product?

The segmentation tool from SAP works well. Segmentation models can be made quickly and easily, and the results let us be quite precise. Using a number of personalization tools, users can create conditional messaging depending on contact qualities or prior engagement history. It is quite easy because no coding is necessary.

What do you dislike most about this product?

The fundamentals are covered by SAP's support and training resources, although limited assistance is given with configuration and development. Due to this, SAP's partners are required to make a long-term and expensive commitment placed on SAP's partners. More help and education for customers would increase current customer happiness while also boosting future customer satisfaction.

What recommendations would you give to someone considering this product?

The segmentation model is a powerful and straightforward technique. The performance received high praise. Tag clouds are also very useful. The C4C integration, with its profile and account mashup, is running without a hitch. Making target groups is easy, especially when you take into account how useful life target groups are. However, you can get in touch with the team if you run into any issues.

Pros

  • Continually Improving Product
  • Performance Enhancing
  • Enables Productivity
  • Trustworthy

Adam M.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2023

Flexible, simple and straightforward software.

Likeliness to Recommend

10 /10

What differentiates SAP Marketing Automation Suite from other similar products?

The business of SAP is heavily dependent on collaboration. For instance, Account Engagement Directors are some of SAP's top front-facing personnel. Additionally, SAP excels at co-innovation, offering wonderful chances for networking and idea sharing with other SAP users. SAP Sales Cloud must be finished in order to offer a comprehensive end-to-end lead process.

What is your favorite aspect of this product?

Building a trustworthy relationship is made simpler by utilizing SAP Marketing Cloud to manage customer data more efficiently and securely. Between SAP Marketing Cloud and other SAP solutions, such as C4C sales, lead management is superior. Everything about LEAD has been well considered, and it is obvious. Lead Management is undoubtedly one of the SMC's key characteristics, according to SAP.

What do you dislike most about this product?

The user interface is clumsy and excessively complicated. Despite the content editor's bad design and numerous crashes, which forced me to lose my work, the capabilities for gathering emails and digging up IP addresses was amazing. Separate licensing and limitations on bespoke development are equally unacceptable to me.

What recommendations would you give to someone considering this product?

It is also much better because SAP itself is providing the support. The real-time data processing is incredibly quick and useful for making quick decisions. I also enjoy this tool because it streamlines the procedure, increasing productivity while requiring the same amount of work. Additionally, you can interface using practically any method with SAP Marketing Cloud.

Pros

  • Continually Improving Product
  • Reliable
  • Enables Productivity
  • Trustworthy