Serpstat Customer Reviews 2025 | SoftwareReviews

Serpstat

Composite Score

8.4 /10

CX Score

8.5 /10

67 Reviews Write a Review

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What is Serpstat?

Serpstat is the go-to platform to speed up search marketing goals achievement. Customers use Serpstat to reduce the time on common search marketing tasks, repetitive, manual work, and get more clients from search.

Company Details

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Awards & Recognition

Serpstat won the following awards in the Search Engine Optimization category

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0 Top Rated Capabilities

5 Top Rated Features

2024

1 Top Rated Capabilities

3 Top Rated Features

2023

3 Top Rated Capabilities

5 Top Rated Features

2022

Serpstat Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Serpstat.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

1
Since last award

91 Plan to Renew

2
Since last award

77 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Serpstat?

3% Negative

10% Neutral

87% Positive

Pros

Respectful
Trustworthy
Efficient Service
Caring

Feature Ratings

Average 83

Keyword Research

Analytics and Reporting

Alerts

Rank Tracking

Competition Analysis

Auditing

Holistic Visibility Tracking

On-Page Tracker/Optimization

Content Optimization

Backlink Tools

Productivity/Task Management

Vendor Capability Ratings

Average 81

Ease of Implementation

Breadth of Features

Business Value Created

Vendor Support

Availability and Quality of Training

Ease of IT Administration

Quality of Features

Ease of Data Integration

Ease of Customization

Usability and Intuitiveness

Product Strategy and Rate of Improvement

Serpstat Reviews

Chris C.

Role: Sales Marketing
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted May 2025

A solid budget SEO tool

Likeliness to Recommend

7 /10

What differentiates Serpstat from other similar products?

Serpsta doesn't really stand out as unique in any features, it generally emulated the features of more pricey alternatives, but on a lower budget.

What is your favorite aspect of this product?

I generally found that keyword research was intuitive, we easy to use and quick.

What do you dislike most about this product?

I found support really put the effort in when we had a query. However it was 50/50 whether they could solve the query, particularly when it concerned bugs or technical issues.

What recommendations would you give to someone considering this product?

I would suggest taking up the free trial and trying the features first. If you are on a lower budget, it's a good option that generally does everything you need, it's just not always totally reliable in terms of ranking data.

Pros

Fair
Helps Innovate
Performance Enhancing
Enables Productivity

Sanjay S.

Role: Sales Marketing
Industry: Technology
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Oct 2024

Full of Ultimate Features to Boost Website SEO

Likeliness to Recommend

9 /10

What differentiates Serpstat from other similar products?

This tool has all the solutions to make website perfect in search engine. I can use this tool to audit websites, finding user intent based keywords very easily with the smooth interface of this tool. This suggests what what changes I can make in the content as per my keywords list

What is your favorite aspect of this product?

I can quickly find keywords for my websites and can easily optimise the Website by suggestions of this website. I can analyse the competitors backlinks and what things they are doing in SEO.

What do you dislike most about this product?

All SEO features are their in this, no drawbacks.

What recommendations would you give to someone considering this product?

Make your website SEO more perfect by having this tool.

Pros

Reliable
Performance Enhancing
Trustworthy
Effective Service

Aakash K.

Role: Information Technology
Industry: Technology
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Jul 2024

Stats ate accurate and up-to-date.

Likeliness to Recommend

10 /10

What differentiates Serpstat from other similar products?

The stats the provide.

What is your favorite aspect of this product?

Search engine ranking

What do you dislike most about this product?

No nothing

What recommendations would you give to someone considering this product?

I haven't found any recommendation from my side.

Pros

Continually Improving Product
Reliable
Inspires Innovation
Caring

Serpstat

What is Serpstat?

Company Details

Need Assistance?

Awards & Recognition

Serpstat Ratings

88 Likeliness to Recommend

1 Since last award

91 Plan to Renew

2 Since last award

77 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+91 Net Emotional Footprint

How much do users love Serpstat?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Keyword Research Helps users pick the best keywords or phrases to target and bring in site traffic.

Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting, easy data extraction for data analysis and optional sales forecasting

Alerts Provide alerts when your brand or website is mentioned or linked.

Rank Tracking The ability to check keyword ranks on one or many major search engines.

Competition Analysis Provides an informed view of what competitors are doing in terms of keywords, ranks and organic traffic.

Auditing Tools crawl a website, check links, loading speeds etc. and provides feedback on a website's SEO "health".

Holistic Visibility Tracking SEOs risk SERP cannibalization across their own content if they do not measure the search visibility of all their digital assets – not just owned domains.

On-Page Tracker/Optimization Pinpoints a website's weaknesses and suggests ideas to improve page rankings.

Content Optimization Analyzes existing or new web content and suggests ways to optimize for target keywords using artificial intelligence and SEO automation.

Backlink Tools Build a website's backlink profile, discover new opportunities for acquiring links, manage and audit your backlinks.

Productivity/Task Management Create and manage SEO tasks and content/optimization briefs directly in-platform with seamless sharing to task management solutions.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Serpstat Reviews

Chris C.

A solid budget SEO tool

Likeliness to Recommend

Pros

Sanjay S.

Full of Ultimate Features to Boost Website SEO

Likeliness to Recommend

Pros

Aakash K.

Stats ate accurate and up-to-date.

Likeliness to Recommend

Pros

Most Popular Serpstat Comparisons

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SE Ranking

1
Since last award

2
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Feature Ratings

Keyword Research

Analytics and Reporting

Alerts

Rank Tracking

Competition Analysis

Auditing

Holistic Visibility Tracking

On-Page Tracker/Optimization

Content Optimization

Backlink Tools

Productivity/Task Management

Vendor Capability Ratings

Ease of Implementation

Breadth of Features

Business Value Created

Vendor Support

Availability and Quality of Training

Ease of IT Administration

Quality of Features

Ease of Data Integration

Ease of Customization

Usability and Intuitiveness

Product Strategy and Rate of Improvement