Zoho

Zoho Campaigns

Composite Score

8.2 /10

CX Score

8.6 /10

55 Reviews Write a Review

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What is Zoho Campaigns?

Email marketing software that drives sales. Create, send, and track email campaigns that help you build a strong customer base. From beautiful email templates to an easy-to-use editor, and automation tools to real-time analytics, Zoho Campaigns has it all.

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Awards & Recognition

Zoho Campaigns won the following awards in the Email Marketing category

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2 Top Rated Capabilities

1 Top Rated Features

2024

1 Top Rated Capabilities

0 Top Rated Features

2023

2 Top Rated Capabilities

1 Top Rated Features

2022

Zoho Campaigns Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Zoho Campaigns.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

87 Likeliness to Recommend

1
Since last award

90 Plan to Renew

1
Since last award

89 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Zoho Campaigns?

3% Negative

3% Neutral

94% Positive

Pros

Respectful
Reliable
Performance Enhancing
Caring

Feature Ratings

Average 82

Email Delivery

Basic Reporting and Analytics

Campaign Management

Auto-Responders

Sales Intelligence & Conversion Rates

Email Templates

Surveys and Polling

Segmentation

Dynamic Content

Text Messaging

SPAM Compliance

Vendor Capability Ratings

Average 81

Ease of Implementation

Usability and Intuitiveness

Business Value Created

Breadth of Features

Product Strategy and Rate of Improvement

Ease of IT Administration

Vendor Support

Quality of Features

Availability and Quality of Training

Ease of Data Integration

Ease of Customization

Zoho Campaigns Reviews

Jeremy P.

Role: Industry Specific Role
Industry: Manufacturing
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jan 2025

Benefits of Zoho Campaigns for Effective Marketing

Likeliness to Recommend

10 /10

What differentiates Zoho Campaigns from other similar products?

The main difference between Zoho Campaigns and other email marketing platforms lies in its deep integration with Zoho’s suite of applications, making it ideal for businesses already using Zoho CRM. While many platforms offer similar email creation and automation features, Zoho Campaigns excels in offering seamless workflows across Zoho products and provides affordable pricing with flexible plans. However, some other platforms might offer more advanced reporting, better customer support, or additional third-party integrations. For businesses not using Zoho’s ecosystem, alternatives like Mailchimp or ActiveCampaign may offer more expansive feat

What is your favorite aspect of this product?

Zoho Campaigns offers an intuitive interface, advanced analytics, and automation features that save time and improve campaign performance. It provides customizable templates, integrates with Zoho apps and third-party tools, and ensures GDPR compliance for data security. Affordable pricing and multi-channel marketing support, including email, social media, and SMS, make it an ideal solution for businesses looking to streamline their marketing efforts.

What do you dislike most about this product?

Some disadvantages of Zoho Campaigns include limited email template customization for advanced users, a steep learning curve for beginners in using some advanced features, and limited customer support options in lower-tier plans. Additionally, while it offers robust integration with Zoho apps, third-party integrations can sometimes be restrictive or require additional setup. For large-scale businesses with complex needs, the platform's automation and reporting features may not be as advanced as those offered by more specialized tools.

What recommendations would you give to someone considering this product?

Overall, Zoho Campaigns is a powerful and cost-effective email marketing tool, especially beneficial for businesses already using Zoho’s suite of applications. It offers a user-friendly interface, advanced automation, customizable templates, and integration with Zoho CRM. While it provides strong analytics and multi-channel marketing options, some users might find its third-party integrations and customer support options limited. For small to mid-sized businesses, Zoho Campaigns is a solid choice, though larger enterprises may seek more advanced reporting or integrations from other platforms.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Hammad K.

Role: Sales Marketing
Industry: Finance
Involvement: Vendor Selection and Purchasing

Validated Review

Verified Reviewer

Submitted Jan 2025

Delightful Product

Likeliness to Recommend

10 /10

What differentiates Zoho Campaigns from other similar products?

The best part that makes difference is their backend support also the optimised interface is amazing.

What is your favorite aspect of this product?

Mine favourite is their is their Email and Sms marketing tool.

What do you dislike most about this product?

As far as my concern, everything is delight.

What recommendations would you give to someone considering this product?

Must recommend for Sales and Marketing.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Kalungi C.

Role: C-Level
Industry: Not for Profit
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Oct 2024

Zoho campaign is so easy for email marketing

Likeliness to Recommend

10 /10

What differentiates Zoho Campaigns from other similar products?

It has the merge tag feature that would pick the real name of the client from the email list and replaces it in the email greeting as this module is saving us from sounding robotic

What is your favorite aspect of this product?

I like the availability of several templates for emails from different industries that can easily be customized to create a good-looking email template

What do you dislike most about this product?

It is time consuming to deploy the solution and fully to configure it as well can turn to be more expensive if you deal with larger number of contacts in the contact list

What recommendations would you give to someone considering this product?

I would recommend the tool for anyone looking to do email marketing

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Zoho Campaigns

What is Zoho Campaigns?

Company Details

Book a Free Demo Today!

Awards & Recognition

Zoho Campaigns Ratings

87 Likeliness to Recommend

1 Since last award

90 Plan to Renew

1 Since last award

89 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+93 Net Emotional Footprint

How much do users love Zoho Campaigns?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Email Delivery The ability to send email to large number of recipients at-scale.

Basic Reporting and Analytics The ability to measure metrics related to CRM/emails/campaigns.

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

Sales Intelligence & Conversion Rates The ability to track conversion rates and ROI from email campaigns.

Email Templates The ability to create and curate email templates based off of approved brand standards.

Surveys and Polling Ability to survey customers and gather feedback.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

Dynamic Content The ability to create dynamic content changes automatically within emails that are based on the end user parameters and the goals of the marketing initiative.

Text Messaging The capability to send messages by SMS in addition to email.

SPAM Compliance The ability to actively manage compliance with spam-related legislation, for example, providing opt-out capabilities.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Zoho Campaigns Reviews

Jeremy P.

Benefits of Zoho Campaigns for Effective Marketing

Likeliness to Recommend

Pros

Hammad K.

Delightful Product

Likeliness to Recommend

Pros

Kalungi C.

Zoho campaign is so easy for email marketing

Likeliness to Recommend

Pros

Most Popular Zoho Campaigns Comparisons

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Adobe Campaign

1
Since last award

1
Since last award

Feature Ratings

Email Delivery

Basic Reporting and Analytics

Campaign Management

Auto-Responders

Sales Intelligence & Conversion Rates

Email Templates

Surveys and Polling

Segmentation

Dynamic Content

Text Messaging

SPAM Compliance

Vendor Capability Ratings

Ease of Implementation

Usability and Intuitiveness

Business Value Created

Breadth of Features

Product Strategy and Rate of Improvement

Ease of IT Administration

Vendor Support

Quality of Features

Availability and Quality of Training

Ease of Data Integration

Ease of Customization