Data Quadrant Awards 2025

Product Analytics

SoftwareReviews names Google Analytics, Adobe Analytics, Firebase, Pendo, and MoEngage as Product Analytics Data Quadrant Award Winners.

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Product Analytics

Data Quadrant

Data Quadrants are proudly founded in 100% user review data and are free of traditional "magical" components such as market presence and analyst opinion, which are opaque in nature and may be influenced by vendor pressure, financial or otherwise.

The SoftwareReviews Data Quadrant evaluates and ranks products based on feedback from IT and business professionals. The placement of a software in the Data Quadrant indicates its relative ranking as well as its categorization.

Read The In-Depth Report

A thorough evaluation and ranking of all software in an individual category to compare software across every dimension.

user satisfaction rankings
|
vendor capability comparisons
|
business value scores
|
individual feature evaluations
|
emotional connection to products

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30+ pages

Note Software product placement is based on the scores provided by users, recency of the reviews, and review volume. Axes are dynamically adjusted based on the minimum and maximum values in the data set.

Evaluate the Complete

Software Experience

When distilled down, the software experience is shaped by both the experience with the software and the relationship with the vendor. Evaluating enterprise software along these two dimensions provides a comprehensive understanding of the product and helps identify vendors that can deliver on both.

Product Features and Satisfaction

The satisfaction is captured in the overall satisfaction score, which is driven by the likelihood of users to recommend the software, combined with user satisfaction across top product features.

Vendor Experience and Capabilities

The vendor relationship is calculated in a weighted average of the satisfaction scores tied to vendor capabilities (e.g. software implementation, training, customer support, product roadmap) as well as emotional response ratings toward the vendor (e.g. trustworthy, respectful, fair).

Gold Medalists

274Reviews

Google

Google Analytics

Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.

9.0

Composite
Score

+92

Emotional
Footprint

92%

Likeliness to
Recommend

Likeliness
to Recommend

Write a Review

Product Report

15+
pages

40Reviews

Adobe Systems

Adobe Analytics

It might be a campaign that’s underperforming. Or you need to know which content will inspire your customer. Maybe you just want time to look for the insights that really matter — the ones only you can find. Whatever the challenge — from basic web tracking to creating a culture of insight where data is infused into every action on every team — Adobe Analytics can help.

8.7

Composite
Score

+89

Emotional
Footprint

90%

Likeliness to
Recommend

Likeliness
to Recommend

Write a Review

Product Report

15+
pages

56Reviews

Google

Firebase

Use Firebase products together to solve complex challenges and optimize your app experience. Personalize your onboarding flow, grow user engagement, or add new functionality with Firebase. Firebase provides detailed documentation and cross-platform SDKs to help you build and ship apps on Android, iOS, the web, C++, and Unity.

8.4

Composite
Score

+87

Emotional
Footprint

89%

Likeliness to
Recommend

Likeliness
to Recommend

Write a Review

Product Report

15+
pages

33Reviews

Pendo.io, Inc.

Pendo

Pendo is an all-in-one platform for breakthrough digital experiences. This integrated suite of product management and digital adoption tools brings analytics, in-app guides, and feedback into one place so you can make informed decisions, take action on your data, and drive business outcomes. Whether you build software, manage schools, or sell screwdrivers, Pendo improves the products your customers rely on.

8.4

Composite
Score

+90

Emotional
Footprint

88%

Likeliness to
Recommend

Likeliness
to Recommend

Write a Review

Product Report

15+
pages

24Reviews

MoEngage Inc

MoEngage

MoEngage is an intelligent customer engagement platform for the customer-obsessed marketer. We help you delight your customers and retain them for longer. With MoEngage you can analyze customer behavior and engage them with personalized communication across the web, mobile, and email. MoEngage is a full-stack solution consisting of powerful customer analytics, AI-powered customer journey orchestration, and personalization - in one dashboard.

8.4

Composite
Score

+87

Emotional
Footprint

89%

Likeliness to
Recommend

Likeliness
to Recommend

Write a Review

Product Report

15+
pages

Vendor Capability Awards

Availability and Quality of Training

Pendo

Breadth of Features

Pendo

Business Value Created

MoEngage

Ease of Customization

MoEngage

Ease of Data Integration

Google Analytics

Ease of IT Administration

MoEngage

Ease of Implementation

Mixpanel

Product Strategy and Rate of Improvement

MoEngage

Quality of Features

Pendo

Usability and Intuitiveness

Adobe Analytics

Vendor Support

MoEngage

Vendor Capability Awards

Availability and Quality of Training

Pendo

Breadth of Features

Pendo

Business Value Created

MoEngage

Ease of Customization

MoEngage

Ease of Data Integration

Google Analytics

Ease of IT Administration

MoEngage

Ease of Implementation

Mixpanel

Product Strategy and Rate of Improvement

MoEngage

Quality of Features

Pendo

Usability and Intuitiveness

Adobe Analytics

Vendor Support

MoEngage

Other Evaluated Vendors

32Reviews

Mixpanel

Mixpanel's event-based tracking solution gives product teams the ability to gain insights into how to best acquire, convert, and retain their users across web and mobile platforms. Powerful, flexible, and easy-to-use, Mixpanel enables teams to learn from their user data and innovate rapidly in creating winning products.

8.1

Composite
Score

+93

Emotional
Footprint

88%

Likeliness to
Recommend

Likeliness
to Recommend

Write a Review

Product Report

15+
pages

17Reviews

Cisco Systems

Smartlook Analytics

Smartlook is a comprehensive product analytics & visual user insights tool. It is the only combined quantitative + qualitative analytics platform that’s actually easy for growing teams to set up and adopt.

7.9

Composite
Score

+87

Emotional
Footprint

86%

Likeliness to
Recommend

Likeliness
to Recommend

Write a Review

Product Report

15+
pages

36Reviews

AppsFlyer

AppsFlyer empowers marketers to grow their business and innovate with a suite of comprehensive measurement and analytics solutions. Built around privacy by design, AppsFlyer takes a customer-centric approach to help 12,000+ brands and 10,000+ technology partners make better business decisions every day.

7.8

Composite
Score

+87

Emotional
Footprint

86%

Likeliness to
Recommend

Likeliness
to Recommend

Write a Review

Product Report

15+
pages

24Reviews

Amplitude

Amplitude Analytics

Amplitude Analytics gives you intelligent insight into customer behaviour and enables your teams to instantly answer both simple and complex questions - from measuring baseline metrics to understanding, exploring, learning and predicting what will happen next. Amplitude unites all your data with behavioral analytics and AI automation for an easier way to build your best product.

7.8

Composite
Score

+77

Emotional
Footprint

89%

Likeliness to
Recommend

Likeliness
to Recommend

Write a Review

Product Report

15+
pages

16Reviews

WalkMe

WalkMe’s Digital Adoption Platform (DAP) is a no-code software platform that enables organizations to measure, drive, and act to ultimately maximize the impact of their digital transformation and accelerate the return on their software investment.

7.5

Composite
Score

+86

Emotional
Footprint

87%

Likeliness to
Recommend

Likeliness
to Recommend

Write a Review

Product Report

15+
pages

20Reviews

Adjust GmbH

Adjust

Adjust is a global app marketing analytics platform committed to ensuring the highest privacy and performance standards. Adjust's solutions include measurement, fraud prevention, cybersecurity, and automation tools. It is a mobile marketing analytics platform trusted by growth-driven marketers around the world, with solutions for measuring and optimizing campaigns and protecting user data.

7.4

Composite
Score

+73

Emotional
Footprint

89%

Likeliness to
Recommend

Likeliness
to Recommend

Write a Review

Product Report

15+
pages

31Reviews

Kochava

Kochava's Unified Audience Platform provides precision, real-time omni-channel attribution that helps data-driven marketers measure and optimize their marketing for every customer journey. Kochava delivers what marketers need, when they need it, to establish customer identity and segment and activate audiences in a privacy-first world, leveraging data from the Kochava Collective for audience enrichment.

7.2

Composite
Score

+86

Emotional
Footprint

79%

Likeliness to
Recommend

Likeliness
to Recommend

Write a Review

Product Report

15+
pages

21Reviews

Heap, Inc.

Heap

Heap is a digital insights platform that makes it easy to surface and act on the most valuable insights that are hidden in your user data. Heap combines a complete and trustworthy digital data foundation with advanced data science capabilities so teams have comprehensive tools to yield insights, move faster, and optimize customer journeys in an ever-changing marketplace.

7.1

Composite
Score

+73

Emotional
Footprint

82%

Likeliness to
Recommend

Likeliness
to Recommend

Write a Review

Product Report

15+
pages

For the full list of vendors in this space, click here.

SoftwareReviews Gold Medal Awards recognize outstanding vendors in the technology marketplace as evaluated by their users. Gold Medals are the capstone of an in-depth software evaluation report, and awarded using a proprietary, transparent methodology based on a composite satisfaction score that averages four different areas of evaluation: Net Emotional Footprint, Vendor Capabilities, Product Features, and Likeliness to Recommend. The Net Emotional Footprint Score measures user emotional response ratings of the vendor (e.g. trustworthy, respectful, fair).

Software Reports present comprehensive evaluations of software vendors on the above elements. Software buyers can use this data to make more informed, data-driven software purchasing and renewal decisions.