Apollo.io Customer Reviews 2025 | SoftwareReviews

Apollo.io

Composite Score

8.7 /10

CX Score

8.9 /10

61 Reviews Write a Review

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What is Apollo.io?

Apollo is the unified engagement acceleration platform that gives reps the ability to dramatically increase their number of quality conversations and opportunities. Reps are empowered to do more than just conduct outreach, they learn who to target, how to reach out, and what to say at speed and scale. We help drive growth and success by providing the means for teams to discover and utilize their organization’s unique best practices.

Company Details

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Awards & Recognition

Apollo.io won the following awards in the Sales Engagement Platforms category

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2024 Emotional Footprint Champion

Latest Award, 2024

Product Impact

Latest Award, 2024

Apollo.io Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Apollo.io.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

1
Since last award

98 Plan to Renew

81 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Apollo.io?

0% Negative

8% Neutral

92% Positive

Pros

Enables Productivity
Reliable
Performance Enhancing
Trustworthy

Feature Ratings

Average 81

E-Mail Campaign Management

CRM Integration

Sales Analytics

E-Mail Integration

Workflow Automation

Omnichannel Campaign Management

Internal Sales Collaboration

Call Management

Next-Best-Action Recommendations

Pipeline Management

Dialer Integration

Vendor Capability Ratings

Average 81

Ease of Implementation

Quality of Features

Ease of IT Administration

Business Value Created

Breadth of Features

Usability and Intuitiveness

Ease of Data Integration

Availability and Quality of Training

Vendor Support

Product Strategy and Rate of Improvement

Ease of Customization

Also Featured in...

Sales Intelligence

Score 8.3

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Apollo.io Reviews

Arivu N.

Role: Consultant
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Feb 2025

Top Lead Generation platform for sales folks

Likeliness to Recommend

9 /10

What differentiates Apollo.io from other similar products?

Lead enrichment is the top notch of the tools options offers enrich both company and contact information with hassle free process. Ai powered sales automation helps user to send personalized emails, scheduling follow ups and tracking engagements.

What is your favorite aspect of this product?

The favorite aspects of this tools are good lead generation platform with extensive of database with over than 210 million contacts and 35 million companies which provides the right information with good potential data

What do you dislike most about this product?

The entire data refreshment was taking lot of time and the accuracy of data is not reliable and some user also reported that few of the data are outdated information

What recommendations would you give to someone considering this product?

This is versatile and powerful lead generation tools for sales prospecting and management which is really helps user connect in with potential users in the market to identify the target audience

Pros

Enables Productivity
Trustworthy
Unique Features
Efficient Service

Harrshil T.

Role: Sales Marketing
Industry: Healthcare
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Dec 2024

One of the Best Enrichment and Engagement tool

Likeliness to Recommend

8 /10

What differentiates Apollo.io from other similar products?

Apollo has that accuracy over all the softwares in finding emails and enriching them altogether

What is your favorite aspect of this product?

Email data Authenticity

What do you dislike most about this product?

Cost can be lower. Too expensive

What recommendations would you give to someone considering this product?

If you can buy this product for higher price then there is no looking back to any other tool for all the processes like Sales, Email Marketing, Data Enrichment, Prospecting, etc, etc...

Pros

Unique Features
Efficient Service
Reliable
Performance Enhancing

Manivannan A.

Role: Sales Marketing
Industry: Engineering
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Jan 2025

A Powerful Sales Tool

Likeliness to Recommend

8 /10

What differentiates Apollo.io from other similar products?

It differentiates itself from other sales engagement platforms because of affordable pricing with flexible search filters with an integrated platform

What is your favorite aspect of this product?

The most favorite aspect of Apollo.io was its comprehensive contact database and advanced prospecting features.

What do you dislike most about this product?

I dislike syncing delays and limit multi-channel outreach.

What recommendations would you give to someone considering this product?

I would recommend them by start using the free plan

Pros

Helps Innovate
Continually Improving Product
Performance Enhancing
Trustworthy

Apollo.io

What is Apollo.io?

Company Details

Need Assistance?

Awards & Recognition

2024 Emotional Footprint Champion

2024 Data Quadrant Gold Medalist

2023 Emotional Footprint Champion

2023 Data Quadrant Gold Medalist

Apollo.io Ratings

91 Likeliness to Recommend

1 Since last award

98 Plan to Renew

81 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+90 Net Emotional Footprint

How much do users love Apollo.io?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

E-Mail Campaign Management The ability to execute segmented outbound e-mail campaigns to leads and prospects, leverage pre-generated e-mail templates, track and report campaign metrics.

CRM Integration The solution provides lockstep integration with popular CRM (or CDP) vendors.

Sales Analytics Provides dashboards, reporting and analytics tools for managing outbound lead generation campaigns, inbound prospect communications and pipeline tracking.

E-Mail Integration The solution provides the ability to send and receive emails via an integrated email client, such as Outlook, or Gmail, or through the tool.

Workflow Automation Provides a business rules engine for managing outbound lead generation campaigns, inbound prospect communication and routing of leads to qualified sales agents.

Omnichannel Campaign Management The solution provides the ability to manage prospect conversations via other channels such as live chat, social and SMS.

Internal Sales Collaboration The ability to allow sales representatives and their managers to comment on or provide annotations on objects such as call transcripts or emails.

Call Management CRM integration, click-to-dial, call forward/record/log and many more in one place to ensure each agent can access all the information from a single place.

Next-Best-Action Recommendations Suggest recommended actions or next steps to sales representatives i.e. e-mail content, phone touchpoints or objection handling scripts to maximize close rates.

Pipeline Management The solution provides the ability to capture and track prospects throughout the sales lifecycle from initial unqualified lead to conversion.

Dialer Integration The solution provides the ability to integrate with telephony dialer systems to queue and manage outbound call campaigns.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Also Featured in...

Sales Intelligence

Apollo.io Reviews

Arivu N.

Top Lead Generation platform for sales folks

Likeliness to Recommend

Pros

Harrshil T.

One of the Best Enrichment and Engagement tool

Likeliness to Recommend

Pros

Manivannan A.

A Powerful Sales Tool

Likeliness to Recommend

Pros

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Feature Ratings

E-Mail Campaign Management

CRM Integration

Sales Analytics

E-Mail Integration

Workflow Automation

Omnichannel Campaign Management

Internal Sales Collaboration

Call Management

Next-Best-Action Recommendations

Pipeline Management

Dialer Integration

Vendor Capability Ratings

Ease of Implementation

Quality of Features

Ease of IT Administration

Business Value Created

Breadth of Features

Usability and Intuitiveness

Ease of Data Integration

Availability and Quality of Training

Vendor Support

Product Strategy and Rate of Improvement

Ease of Customization