What is Yotpo?
Yotpo is an eCommerce marketing platform, helping thousands of forward-thinking brands like Rebecca Minkoff, MVMT, Bob’s Discount Furniture, and Steve Madden accelerate direct-to-consumer growth. Our single-platform approach integrates data-driven solutions for reviews, loyalty, SMS marketing, and more, empowering brands to create smarter, higher-converting experiences that spark and sustain customer relationships.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
93 Plan to Renew
84 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+88 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Yotpo?
Pros
- Trustworthy
- Efficient Service
- Caring
- Saves Time
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Omnichannel Experience
Customer Relationship Management
Member Portal
Rewards Management
Card Management
Open API
Activity Tracking
Customer Segmentation
Artificial Intelligence / Machine Learning
Pricing Promotions
Vendor Capability Ratings
Vendor Support
Ease of Data Integration
Ease of Implementation
Business Value Created
Availability and Quality of Training
Ease of IT Administration
Product Strategy and Rate of Improvement
Quality of Features
Breadth of Features
Usability and Intuitiveness
Ease of Customization
Yotpo Reviews
Vatsal G.
- Role: Information Technology
- Industry: Retail
- Involvement: IT Development, Integration, and Administration
Submitted Dec 2023
Reliable SMS and rewards tracking platform
Likeliness to Recommend
What differentiates Yotpo from other similar products?
Yotpo has all the market leading tools that one need for SMS and rewards.
What is your favorite aspect of this product?
Easy to use platform where you can manage all your campaigns. Ease of segmentations.
What do you dislike most about this product?
They need two step subscribing technology to make it faster and remove the spam numbers.
What recommendations would you give to someone considering this product?
Great product, They care about the customer and their contracts so it can be a friendly negotiations.
Pros
- Performance Enhancing
- Enables Productivity
- Trustworthy
- Unique Features
Please tell us why you think this review should be flagged.
Gilberto R.
- Role: Information Technology
- Industry: Banking
- Involvement: IT Leader or Manager
Submitted Jun 2023
The definitive tool to improve your marketing stra
Likeliness to Recommend
What differentiates Yotpo from other similar products?
Yotpo differs from other similar tools because it is an integrated e-commerce marketing platform. It also offers many other great features, from creating automated marketing campaigns to customer segmentation and creating personalized recommendations.
What is your favorite aspect of this product?
The tool allows you to create personalized email campaigns and product recommendations based on customers' purchase history, which means you can launch an effective marketing strategy with minimal effort.
What do you dislike most about this product?
First of all, the theme customization feature could be more comprehensive and easier to use. Also, the integration with some specific platforms, like Shopify, can be a bit tricky.
What recommendations would you give to someone considering this product?
Overall, I think Yotpo is one of the best integrated marketing and review management tools on the market today. High customization standards, along with task automation and intuitive integration, make it an ideal choice for any business looking to improve their marketing strategy.
Pros
- Continually Improving Product
- Performance Enhancing
- Enables Productivity
- Effective Service
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Emma R.
- Role: Industry Specific Role
- Industry: Manufacturing
- Involvement: End User of Application
Submitted Mar 2023
Can be easy to navigate, but a bit convoluted
Likeliness to Recommend
What differentiates Yotpo from other similar products?
Integrates with most other tools and platforms; includes Loyalty and Reviews in one place
What is your favorite aspect of this product?
Great support team; integrates with most platform in our stack
What do you dislike most about this product?
Data extraction / exporting difficult; lack of UX customization features
What recommendations would you give to someone considering this product?
Establish a good relationship with your Account Manager to ensure that bug fixes are improved quickly.
Pros
- Respectful
- Fair
- Includes Product Enhancements
- Performance Enhancing
Cons
- Commodity Features
- Vendor's Interest First
- Less Generous
Please tell us why you think this review should be flagged.
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