Emotional Footprint Awards 2024
Website Analytics
SoftwareReviews names HubSpot Marketing Hub, Google Analytics, Semrush, Adobe Analytics, and Dynatrace as Website Analytics Emotional Footprint Award Winners.
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Website Analytics
Emotional Footprint Awards
SoftwareReviews Emotional Footprint Awards evaluate and rank products based on emotional response ratings from IT and business professionals. Using our Emotional Footprint methodology, we aggregate emotional footprint scores across 26 dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
Emotional Footprint Awards are proudly founded in 100% user review data and are free of traditional “magical” components such as market presence and analyst opinion, which are opaque in nature and may be influenced by vendor pressure, financial or otherwise.
Read The In-Depth Report
See how each vendor stacks up across each of the 26 dimensions and our thorough evaluation of vendor capabilities, product features, and overall satisfaction.
30+ pages
Measuring Emotional Footprint
Emotional Footprint is scored using our “Net Emotional Footprint” Index. This index tracks responses across 26 dimensions of emotional footprint that span 5 categories: Purchasing, Service Experience, Product Impact, Vendor Strategy, and Conflict Resolution. Then, the following calculation is done across this index:
% of Positive Reviews - % of Negative Reviews
For clarity, the total percentage of positive, neutral, and negative ratings is shown for each vendor as well.
Emotional Footprint Leaders
HubSpot
HubSpot Marketing Hub
Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
9.2
CX Score
CX
Score
+91
Net Emotional Footprint
Net Emotional
Footprint
90
Value Index
VALUE INDEX
Google Analytics
Google Analytics is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights. Get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
9.2
CX Score
CX
Score
+90
Net Emotional Footprint
Net Emotional
Footprint
91
Value Index
VALUE INDEX
Adobe Systems
Adobe Analytics
It might be a campaign that’s underperforming. Or you need to know which content will inspire your customer. Maybe you just want time to look for the insights that really matter — the ones only you can find. Whatever the challenge — from basic web tracking to creating a culture of insight where data is infused into every action on every team — Adobe Analytics can help.
9.1
CX Score
CX
Score
+93
Net Emotional Footprint
Net Emotional
Footprint
89
Value Index
VALUE INDEX
Semrush
Semrush
Semrush is a leading online visibility management software-as-a-service platform. With over 50 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 140 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence.
9.0
CX Score
CX
Score
+89
Net Emotional Footprint
Net Emotional
Footprint
89
Value Index
VALUE INDEX
Dynatrace
Dynatrace
The Dynatrace platform unifies observability, business, and security data at a massive scale (Grail) with continually updated topology and dependency mapping (Smartscape) to capture and retain full-stack data context. It leverages hypermodal AI (Davis), combining predictive AI to anticipate future behaviors, causal AI to deliver precise answers and intelligent automation, and generative AI to automatically provide recommendations, create suggested workflows or dashboards, and let people use natural language to explore, solve, and complete tasks.
9.0
CX Score
CX
Score
+99
Net Emotional Footprint
Net Emotional
Footprint
90
Value Index
VALUE INDEX
Other Evaluated Vendors
Matomo
Matomo
Matomo is a downloadable, open source (GPL licensed) web analytics software program. It provides you with detailed reports on your website visitors: the search engines and keywords they used, the language they speak, your popular pages and that gives you 100% data ownership.
8.7
CX Score
CX
Score
+90
Net Emotional Footprint
Net Emotional
Footprint
89
Value Index
VALUE INDEX
Hotjar
Hotjar
Hotjar is a behavior analytics and product experience insights service that helps you empathize and understand your users, and get their feedback through tools like heatmaps, session recordings, and surveys. Hotjar complements the data and insights you get from traditional web analytics tools like Google Analytics. It’s an industry-leading and easy-to-use service that combines user behavior analysis, product experience insights, and website feedback tools to help you understand what’s actually happening on your site, what your users care about, and what they have to say.
8.7
CX Score
CX
Score
+93
Net Emotional Footprint
Net Emotional
Footprint
89
Value Index
VALUE INDEX
Amplitude
Amplitude Analytics
Amplitude Analytics gives you intelligent insight into customer behaviour and enables your teams to instantly answer both simple and complex questions - from measuring baseline metrics to understanding, exploring, learning and predicting what will happen next. Amplitude unites all your data with behavioral analytics and AI automation for an easier way to build your best product.
8.7
CX Score
CX
Score
+96
Net Emotional Footprint
Net Emotional
Footprint
92
Value Index
VALUE INDEX
Mixpanel
Mixpanel
Mixpanel's event-based tracking solution gives product teams the ability to gain insights into how to best acquire, convert, and retain their users across web and mobile platforms. Powerful, flexible, and easy-to-use, Mixpanel enables teams to learn from their user data and innovate rapidly in creating winning products.
8.5
CX Score
CX
Score
+93
Net Emotional Footprint
Net Emotional
Footprint
88
Value Index
VALUE INDEX
Mouseflow
Mouseflow
Mouseflow lets you replay the full visitor experience to identify pain points, boost conversions, and optimize your site. This is done by session replay, heatmap and track of all clicks, mouse movements, scrolls, engagement, form fills and much more.
8.0
CX Score
CX
Score
+88
Net Emotional Footprint
Net Emotional
Footprint
87
Value Index
VALUE INDEX
Alexa
Alexa
Alexa’s competitor analysis uncovers actionable marketing strategies to drive more traffic.
7.8
CX Score
CX
Score
+87
Net Emotional Footprint
Net Emotional
Footprint
85
Value Index
VALUE INDEX
Heap, Inc.
Heap
Heap is a digital insights platform that makes it easy to surface and act on the most valuable insights that are hidden in your user data. Heap combines a complete and trustworthy digital data foundation with advanced data science capabilities so teams have comprehensive tools to yield insights, move faster, and optimize customer journeys in an ever-changing marketplace.
7.8
CX Score
CX
Score
+86
Net Emotional Footprint
Net Emotional
Footprint
88
Value Index
VALUE INDEX
Elastic
Elastic Observability
Elastic Cloud is the best way to consume all of Elastic's products across any cloud. Easily deploy in your favorite public cloud, or in multiple clouds, and extend the value of Elastic with cloud-native features. Accelerate results that matter, securely and at scale.
7.6
CX Score
CX
Score
+83
Net Emotional Footprint
Net Emotional
Footprint
85
Value Index
VALUE INDEX
For the full list of vendors in this space, click here.
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