Emotional Footprint Awards 2025
Customer Relationship Management - Midmarket
SoftwareReviews names Zoho CRM, Pipedrive, monday.com, and HubSpot Sales Hub as Customer Relationship Management - Midmarket Emotional Footprint Award Winners.
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Customer Relationship Management - Midmarket
Emotional Footprint Awards
SoftwareReviews Emotional Footprint Awards evaluate and rank products based on emotional response ratings from IT and business professionals. Using our Emotional Footprint methodology, we aggregate emotional footprint scores across 26 dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
Emotional Footprint Awards are proudly founded in 100% user review data and are free of traditional “magical” components such as market presence and analyst opinion, which are opaque in nature and may be influenced by vendor pressure, financial or otherwise.
Read The In-Depth Report
See how each vendor stacks up across each of the 26 dimensions and our thorough evaluation of vendor capabilities, product features, and overall satisfaction.
30+ pages
Measuring Emotional Footprint
Emotional Footprint is scored using our “Net Emotional Footprint” Index. This index tracks responses across 26 dimensions of emotional footprint that span 5 categories: Purchasing, Service Experience, Product Impact, Vendor Strategy, and Conflict Resolution. Then, the following calculation is done across this index:
% of Positive Reviews - % of Negative Reviews
For clarity, the total percentage of positive, neutral, and negative ratings is shown for each vendor as well.
Emotional Footprint Leaders
Zoho
Zoho CRM
Zoho CRM gives you a 360-degree view of your complete sales cycle and pipeline. Identify trends, spot opportunities, increase efficiency, and reduce costs with the right answers. Zoho CRM is an online customer relationship management software for managing your sales, marketing, support in a single system. Zoho CRM helps businesses of all sizes build excellent customer relationships, with features like an inbuilt AI sales assistant, sales pipeline management, marketing automation, analytics, and more.
8.9
CX Score
CX
Score
+90
Net Emotional Footprint
Net Emotional
Footprint
85
Value Index
VALUE INDEX
Pipedrive
Pipedrive
Pipedrive is a CRM platform developed from the salesperson’s point of view. Inspired by proven methods of experienced sales people, Pipedrive engineers developed a platform that helps salespeople and teams focus on learning and repeating their most effective process to close deals. By bringing together the tools and data, the platform focuses sales professionals on fundamentals to advance deals through their pipelines.
8.9
CX Score
CX
Score
+89
Net Emotional Footprint
Net Emotional
Footprint
86
Value Index
VALUE INDEX
monday.com
monday.com
A tool that works for you, Not the other way around. monday.com is a tool that transforms the way teams work together. Our mission is to help teams build a culture of transparency, empowering everyone to achieve more and be happier at work. We're obsessed with building an excellent product, and our goal is to create a tool that people will love to use—one that’s fast, beautiful, responsive, and makes your life easier.
8.8
CX Score
CX
Score
+88
Net Emotional Footprint
Net Emotional
Footprint
85
Value Index
VALUE INDEX
HubSpot
HubSpot Sales Hub
Easy-to-adopt sales software that leverages AI to build pipelines and close deals. Hubspot Sales Hub eliminates friction by bringing all your tools and data together on one easy-to-use, powerful CRM platform your whole team will love. Sales Hub empowers sales teams to index on quality over quantity. It equips them with both the connected tools they need to regain productivity and the context they need to deepen customer connections.
8.8
CX Score
CX
Score
+86
Net Emotional Footprint
Net Emotional
Footprint
85
Value Index
VALUE INDEX
Other Evaluated Vendors
ActiveCampaign
ActiveCampaign
ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.
8.5
CX Score
CX
Score
+93
Net Emotional Footprint
Net Emotional
Footprint
89
Value Index
VALUE INDEX
SugarCRM
SugarCRM
At SugarCRM is a CRM Platform that leverages Enterprise’s core capabilities as a baseline for highly tailored applications and orchestrates complicated, multi-user and multi-system processes. With Enterprise, Sugar provides the tools to adapt your CRM to your business.
8.5
CX Score
CX
Score
+92
Net Emotional Footprint
Net Emotional
Footprint
86
Value Index
VALUE INDEX
Nutshell Inc
Nutshell
Nutshell is an all-in-one CRM with sales, marketing, and engagement features that help B2B organizations work together to win more deals. Simple enough for any user and sophisticated enough for any business, Nutshell is built for teams who are tired of juggling separate sales and marketing tools and don’t want to pay a full-time admin to manage their software. Every Nutshell subscription includes unlimited CRM contacts and data storage, fully customizable reporting tools, free data migration assistance, and world-class live support, all at an affordable price.
8.4
CX Score
CX
Score
+81
Net Emotional Footprint
Net Emotional
Footprint
85
Value Index
VALUE INDEX
NetSuite
NetSuite CRM
NetSuite Customer Relationship Management (CRM) software is the only cloud solution that delivers a real-time 360-degree view of your customer. NetSuite CRM provides a seamless flow of information across the entire customer lifecycle from lead through to opportunity, sales order, fulfillment, renewal, upsell, cross-sell, and support. In addition to traditional CRM capabilities like SFA, customer support and marketing automation, NetSuite CRM delivers quotes, order management, commissions, sales forecasting and integrated Ecommerce capabilities.
8.4
CX Score
CX
Score
+90
Net Emotional Footprint
Net Emotional
Footprint
87
Value Index
VALUE INDEX
Microsoft Corporation
Microsoft Dynamics 365 Sales Professional
Dynamics 365 Sales, Professional, helps you close more deals by knowing your customers better and having sales information readily available to make informed decisions faster. It is Ideal for enterprises that need a sales automation solution. The Sales Professional app is similar to the Sales Hub app, but the entities included in Sales Professional are a subset of the entities included in Sales Enterprise.
8.3
CX Score
CX
Score
+88
Net Emotional Footprint
Net Emotional
Footprint
88
Value Index
VALUE INDEX
Salesforce.com Inc
Salesforce Sales Cloud Professional
The all-new Sales Cloud CRM software allows you to be more efficient, more productive, more everything than ever before as it allows you to close more deals, accelerate productivity, get more leads and make more insightful decisions.
8.3
CX Score
CX
Score
+87
Net Emotional Footprint
Net Emotional
Footprint
88
Value Index
VALUE INDEX
Agile CRM
Agile CRM
Agile CRM is a fully integrated sales, marketing and service suite – an All-in-One CRM for small businesses with full sales, marketing and service automation functionality. Agile CRM is the comprehensive, end-to-end CRM that delivers sales, marketing and support automation to help small and medium businesses manage all parts of a customer journey, from a single platform, in order to drive sustainable, scalable growth.
8.3
CX Score
CX
Score
+90
Net Emotional Footprint
Net Emotional
Footprint
86
Value Index
VALUE INDEX
Sage Group
Sage CRM
Sage CRM provides sales teams with powerful tools and quick access to the information they need to manage and progress leads and opportunities. It is helping thousands of small and medium sized businesses across the globe automate their sales process. And Sage CRM gives you and your sales team detailed account and pipeline information so you can close deals faster.
8.2
CX Score
CX
Score
+91
Net Emotional Footprint
Net Emotional
Footprint
88
Value Index
VALUE INDEX
Constant Contact, Inc.
Constant Contact
Constant Contact is a digital marketing platform that makes email marketing easy. With Constant Contact, you can create effective email marketing and other online marketing campaigns to meet your business goals. From email to social marketing, time-saving automations to standout customer support, we help your business grab the attention — and revenue — it deserves.
8.1
CX Score
CX
Score
+82
Net Emotional Footprint
Net Emotional
Footprint
90
Value Index
VALUE INDEX
Zendesk
Zendesk Sell
Zendesk Sell (formerly Base) is sales force automation software to enhance productivity, processes, and pipeline visibility for sales teams. Legacy sales management tools are often clunky and difficult to use, but Zendesk Sell is simple and designed to keep reps selling. Sell eliminates the friction from deal updates so reps and management are always able to access, analyze, and collaborate on relevant deal data.
7.9
CX Score
CX
Score
+84
Net Emotional Footprint
Net Emotional
Footprint
82
Value Index
VALUE INDEX
Pipeliner
Pipeliner CRM
Pipeliner CRM drives exceptional user engagement through its sales-friendly interface. With its uniform navigation and visual approach, users can learn the system quickly which drives high adoption rates and faster ROI. Plus users can easily customize what they see to make the system their own.
7.7
CX Score
CX
Score
+91
Net Emotional Footprint
Net Emotional
Footprint
85
Value Index
VALUE INDEX
Workbooks
Workbooks CRM
Developed by a team of entrepreneurs based in the UK, Workbooks is a robust SaaS-based CRM system offering Marketing and Sales Automation, Customer Service and Support, and a host of other useful business and customer relationship applications. The system is used by small and mid-sized companies in a variety of verticals, including consulting, healthcare, media, and professional services.
7.1
CX Score
CX
Score
+71
Net Emotional Footprint
Net Emotional
Footprint
79
Value Index
VALUE INDEX
Maximizer
Maximizer CRM
How well do you know your customers? Imagine having a single place to track and share everything you know about each one; from their history and interests, to all your communications, documents and more. MaximizerCRM gives you the tools to drive satisfaction, loyalty and customer champions.
6.7
CX Score
CX
Score
+69
Net Emotional Footprint
Net Emotional
Footprint
78
Value Index
VALUE INDEX
For the full list of vendors in this space, click here.
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