Emotional Footprint Awards 2025
Social Media Management - Enterprise
SoftwareReviews names Hootsuite Social Media Management Enterprise, Buffer, HubSpot Marketing Hub (Social), Khoros Social Media Management, and Sendible as Social Media Management - Enterprise Emotional Footprint Award Winners.
View Category
Social Media Management - Enterprise
Emotional Footprint Awards
SoftwareReviews Emotional Footprint Awards evaluate and rank products based on emotional response ratings from IT and business professionals. Using our Emotional Footprint methodology, we aggregate emotional footprint scores across 26 dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
Emotional Footprint Awards are proudly founded in 100% user review data and are free of traditional “magical” components such as market presence and analyst opinion, which are opaque in nature and may be influenced by vendor pressure, financial or otherwise.
Read The In-Depth Report
See how each vendor stacks up across each of the 26 dimensions and our thorough evaluation of vendor capabilities, product features, and overall satisfaction.
30+ pages
Measuring Emotional Footprint
Emotional Footprint is scored using our “Net Emotional Footprint” Index. This index tracks responses across 26 dimensions of emotional footprint that span 5 categories: Purchasing, Service Experience, Product Impact, Vendor Strategy, and Conflict Resolution. Then, the following calculation is done across this index:
% of Positive Reviews - % of Negative Reviews
For clarity, the total percentage of positive, neutral, and negative ratings is shown for each vendor as well.
Emotional Footprint Leaders
HubSpot
HubSpot Marketing Hub (Social)
HubSpot Marketing Hub (Social) is an all-in-one Inbound marketing software with everything you need to launch effective marketing campaigns that make people interested in your business and happy to be your customer. With AI-powered marketing software that helps you generate leads and automate marketing, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
9.0
CX Score
CX
Score
+91
Net Emotional Footprint
Net Emotional
Footprint
86
Value Index
VALUE INDEX
HootSuite
Hootsuite Social Media Management Enterprise
Manage social networks, schedule messages, engage your audiences, and measure ROI right from the dashboard. With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.
9.0
CX Score
CX
Score
+90
Net Emotional Footprint
Net Emotional
Footprint
86
Value Index
VALUE INDEX
Buffer Inc
Buffer
A better way to manage social media for your business. Buffer makes it easy to manage your business's social media accounts. Schedule posts, analyze performance, and collaborate with your team — all in one place.
8.9
CX Score
CX
Score
+90
Net Emotional Footprint
Net Emotional
Footprint
85
Value Index
VALUE INDEX
Sendible
Sendible
Manage all aspects of social media - from one place. Do strategic planning, scheduling, publishing, and tracking results without juggling endless tabs and spreadsheets. Manage social networks, schedule messages, engage your audiences, and measure ROI right from one, easy-to-use dashboard.
8.8
CX Score
CX
Score
+97
Net Emotional Footprint
Net Emotional
Footprint
89
Value Index
VALUE INDEX
Khoros
Khoros Social Media Management
Your customers expect a seamless experience. Use the Khoros platform (formerly Spredfast + Lithium) to deliver an all-ways connected experience your customers deserve.
8.8
CX Score
CX
Score
+91
Net Emotional Footprint
Net Emotional
Footprint
86
Value Index
VALUE INDEX
Other Evaluated Vendors
AgoraPulse
Agorapulse
Agorapulse is an affordable social media dashboard that helps businesses and agencies easily publish content and manage their most important conversations on their social networks. Agorapules allows you to stay organized, save time, and easily manage your social media with Agorapulse’s inbox, publishing, reporting, monitoring, and team collaboration tools.
8.7
CX Score
CX
Score
+95
Net Emotional Footprint
Net Emotional
Footprint
84
Value Index
VALUE INDEX
Sprout Social
Sprout Social Enterprise
People increasingly turn to social media to engage with your business. Sprout Social gives you the most powerful tools available to personally connect with customers, solve issues and create brand advocates. Sprout Social is a powerful solution for social media management. This all-in-one social media management platform unlocks the full potential of social to transform not just your marketing strategy—but every area of your organization.
8.6
CX Score
CX
Score
+86
Net Emotional Footprint
Net Emotional
Footprint
84
Value Index
VALUE INDEX
Emplifi
Emplifi Social Marketing Cloud
From managing a multi-channel strategy to analyzing trends and optimizing performance, Emplifi’s social media marketing tools will enable your brand to amplify meaningful experiences at scale. Deliver authentic content at scale and boost engagement across your social media channels with best-in-class social media management tools and AI-powered capabilities.
8.5
CX Score
CX
Score
+94
Net Emotional Footprint
Net Emotional
Footprint
86
Value Index
VALUE INDEX
Brandwatch, Inc.
Brandwatch
Brandwatch (combined with Falcon.io) is a digital consumer intelligence company, allowing users to analyze and utilize conversations from across the web and social media. With official access to Twitter, Reddit, and Tumblr's firehose, plus data coming from 100 million other sites, Brandwatch's historical archive includes over a trillion conversations, with 501 million new ones added every day. The platform then combines queries and AI to help you parse and analyze the data that's useful to you. From there it can be chopped, sliced, and combined to find insights you can put into action.
8.0
CX Score
CX
Score
+86
Net Emotional Footprint
Net Emotional
Footprint
83
Value Index
VALUE INDEX
Meltwater Group
Meltwater
Meltwater offers comprehensive media monitoring and analysis across online news, social media, print, broadcast, and podcasts, capturing more content and conversations than anyone else in the industry. Their news monitoring tool tracks keywords connected to the topics that matter for you and aggregates all public online and editorial content that mentions your keywords.
7.6
CX Score
CX
Score
+78
Net Emotional Footprint
Net Emotional
Footprint
80
Value Index
VALUE INDEX
Sprinklr
Sprinklr Social
With Sprinklr Social, you can deliver a positive experience that’s true to your brand - no matter where your customers are digitally - from a single, unified platform. Sprinklr Social is the platform of choice for organizations looking to manage social media across multiple brands, teams and geographies.
7.6
CX Score
CX
Score
+80
Net Emotional Footprint
Net Emotional
Footprint
79
Value Index
VALUE INDEX
For the full list of vendors in this space, click here.
Get Instant Access<br>to this Report
Get Instant Access
to this Report
Unlock your first report with just a business email. Register to access our entire library.
© 2025 SoftwareReviews.com. All rights reserved.
